Infographic: Email open rates by time of day David KirkpatrickOctober 26th, 2012 MarketingSherpa has been covering email marketing for a long time. And, while we’re always interested in the latest tactics, marketers still must never overlook the basics. For example, email timing. Searching through the MarketingSherpa Article Archive, I found this blog post from 2003, which refers [...]
Less than a third of companies today use social media to support their corporate strategy and risk management practices, according to new research conducted by Stanford University’s Rock Center for Corporate Governance, the Center for Leadership Development and Research at the Stanford Graduate School of Business, and The Conference Board. In the report titled “What Do Corporate Directors and [...]
Professor at Stanford GSB Baba Shiv defends that in these volatile times, it’s clear that innovation has become an imperative. Organizations that become too entrenched with being good at what they do are simply putting themselves in a vulnerable market position.Middle managers with great ideas can sometimes be caught between a rock and a hard place. [...]
A tenor del último "eCommerce in Independent Hotels 2012 Report", a pesar de que el 90% de los hoteles de Reino Unido ofrecen la reserva on line en su website, el 62% de los mismos no está aprovechando oportunidades de cross- o up-selling durante el proceso de reserva. Y los que sí lo están haciendo, ofrecen generalmente [...]
The answer is simple: Huge. Funsherpa has put together some very interesting statistics referred to the US Travel Market which put numbers to our feeling. The U.S. online travel industry is set to reach a heady $162 billion in 2012 – up some 74 percent since 2007 – and social media is playing its part. [...]
CasaHop uses social graph to create trust in the home swap experience CasaHop is a home exchange platform which aims to put like-minded people in touch with each other via their social graph. The site launched in May and has a team of 16 people across nine countries led by founder and chief executive Paul Berry, [...]
Temas en este eNews Predictions for 2013 from OdigeO Ancilliary Revenues in the airline industry, a growing profit line still in progress ¿ Habrá Hoteles sin Tablets en el Futuro? Winning the Future in the Mobile Internet in China.....to begin with Leer más...
Hay una tendencia sostenida que nos muestra como las grandes agencias de viajes on line siguen creciendo de forma imparable, incrementando tanto su facturación como su presencia internacional, mientras que miles de agencias de viajes tradicionales de tamaño pequeño y medio –y algunas grandes, como pasó con Viajes Marsans- desaparecen o al menos se [...]
Shortly after midnight last Friday (Aug 17), a visitor to the WestJet Facebook page posted a note on the message board, outlining the experience of a friend with the airline. Blaine Lavoie simply wanted to praise the airline for what appeared to be excellent customer service during what was clearly an emotional and stressful time for her friend. Over [...]
Cualquier persona que pensara que William Shatner, el mítico Capitan Kirk de la saga Star Trek, iba a desaparecer de los anuncios de televisión de Priceline, no era consciente de que uno de los recursos más poderosos en el mundo de la publicidad es contar una historia. Y si ésta tiene suspense, mejor que mejor. La [...]