AdRoll has released an infographic that helps a marketer decide in which digital platform will you be spending your marketing budget for 2013? Web advertisements or Facebook ads? Which platform yields the best results? The answer is that combing both is the best Retargeting is a technique by which a website displays an advertisement that is related to [...]
Temas en este eNews WeHostel, aire fresco en la reserva de viajes Africa, the next frontier for entrepreneurs El Mejor Consejo para Viajar Things to keep an eye on them in 2013, if you are an OTA What's coming in mobile, social, and more Leer más...
Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices. But with consumers increasingly using their mobile or tablets to access information or makes bookings on hotel sites, properties must wake up to what is [...]
Temas en este eNews 2012, el sueño se hace realidad: ConnectedtoGo 2012, when my dream became true: ConnectedtoGo Hofmann, the chapters of an album named 6 años de Travelthink 6 years ot Travelthink Leer más...
Temas en este eNews Joan Vila, Director General de TUI Accommodation & Destination Services, comparte su visión OTAs and Tour Operators regarding hotel distribution in the future If PCs, Tablets and Smartphones are born different, why travel brands treat them as if they were the same? Big Data, why it is so important Leer más...
El dicho "El cliente es el rey" nunca ha sido más cierto. Hoy en día la industria hotelera se ve marcada por clientes que viven sus vidas a pleno ritmo, usando la tecnología para mantenerse al día en su trabajo y su ocio. Ya sea en casa o en la carretera, les gusta estar conectados [...]
Guías Guía de BARCELONA por ConnectedtoGo.pdf Ver Descargar 10312 kb v. 2 28 jun. 2012 14:32 Javier Gonzalez-Soria y Moreno de la Santa Guía de COSTA BRAVA por ConnectedtoGo.pdf Ver Descargar 4665 kb v. 2 28 jun. 2012 14:40 Javier Gonzalez-Soria y Moreno de la Santa Guia del Usuario, Sygic.pdf Ver Descargar 2897 kb v. [...]
Airlines raked in ancillary revenues of at least $22.6 billion in 2011, says the latest joint study by Amadeus, a global distribution system, and IdeaWorks Company, a research firm. US airlines led the world by generating about 11 percent of their income from ancillary revenue, with United and Spirit collecting the most in dollar volume. The $22.6 billion figure for 2011 only covers [...]
Social media has an increasingly important role in many aspects of the hospitalty industry. Yet, its contribution to driving hotel bookings is still under strong debate among hotel marketes. A new Cornell study now attempts to quantify the impact of social media upon lodging performance as measured by bookings, occupancy, and revenue. Social media has [...]
Apenas queda algún directivo que no sea plenamente consciente del profundo cambio que se está produciendo en los últimos años en las relaciones consumidor-empresa Un cambio que ha inclinado definitivamente la balanza del lado del consumidor. Este cuenta con la información necesaria y el acceso suficiente para poder decidir en cada momento a quién presta [...]