According to the latest eTravel Benchmark results from eDigitalResearch, poor levels of telephone and email contact often drag down overall customer experience. The study rates 52 travel websites, during May and June 2012, .on these criteria: First Impressions (Homepage), Initial Research, Search, Search Results, Booking Process and Customer Support. For the first time, the study measured the [...]
Temas en este eNews Talking with Steve Hafner, Co-founder & CEO of Kayak Congreso de Empresararios Hoteleros organizado por CEHAT PhocusWright Conference, 2012 ThinkTravel with Google, 2012 Leer más...
Some of the USA's biggest hotel chains that offer free Wi-Fi are considering adding charges after seeing insatiable demand for Internet bandwidth from guests. No chain that includes Internet access in its room rate has pulled back on offering Wi-Fi for free, but some are giving customers the option of paying extra for upgraded bandwidth [...]
Over the past few years, Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the mobile channel: from $753 million in 2011 to $1.4 million in 2012, according to PhoCusWright research. And yet, a careful analysis of all the industry stats and projections reveals a very interesting picture: The [...]
Este interesante infograma preparado por Olery revelan unos datos muy clarificadores acerca de las opiniones de los viajeros sobre los hoteles, tomando como base de estudio 50 millones de reviews escritos en el period0 2001 y 2012, contenidos en 100 sites diferentes. La primera conclusión es el crecimiento exponencial de los mismos, año tras año. [...]
Temas en este eNews ConnectedtoGo, cool innovation in travellers connectivity ConnectedtoGo, lo último en conectividad para viajeros How a Travel Brand can Leverage Loyalty The Future of Augmented Reality Leer más...
La respuesta no es obvia, ni en uno ni otro sentido. Lo que es evidente es la necesidad de analizar el problema, ya que según Nielsen, las redes sociales y blogs suponen el 23 por ciento de nuestro tiempo on line, más que el correo electrónico y leer noticias. Y aunque la gran mayoría de [...]
Estudios recientes revelan que para algunos viajeros lo que más importa a la hora de planificar un viaje no es a donde ir, sino más bien quien ha viajado ya a ese destino. Ver en la pantalla del ordenador las fotos de lugares exóticos de sus amigos es una importante inspiración a la hora de [...]
Headline findings include that 40% of travel companies rate social media as increasingly important in connecting with tourists and 20% believe it to be the single biggest opportunity for increasing business. After browsing social websites, 52% of travellers change their travel plans – 15% switch airline, 35% switch hotel and 12% visit a different country [...]
Text100's Digital Index: Travel & Tourism study investigates how travellers in different regions are getting inspiration, making decisions, conducting purchases, and sharing experiences to do with their vacations, based on extensive global consumer research on a global scale. A sizeable study of leisure trippers in 13 countries around has shed further light on how important [...]