Millennials leading multigenerational travel April 13 2015 Once thought of as loners seeking travel on their own terms, millennials increasingly are driving family travel. Hoteliers, meanwhile, are happy to accommodate. Many hotels offer unique amenities to cater to families, such as the ability to roast marshmallows over a fire pit at the Hyatt Regency Grand [...]
A recent research conducted by Ed Keller and Brad Fay shows only 7% of word of mouth is taking place online. In other words, most of the sharing still takes place offline, by the water cooler, the coffee machine, the office cubicle, in public transit or at the family dining table. But make no mistake: [...]
Lógicamente si la respuesta a esa pregunta es no, hay muchas posibilidades de que en tu Organización no tengas uno y, aún más grave, que incluso ni siquiera sepan que hace falta. Pero no pienses que es una excepción, porque aún por desgracia muchos Consejos de Administración en España no han entendido la necesidad de [...]
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. In Europe, one such example is Trivago.com. WeGo.com is one such example in Asia Pacific. Meta search marketing in hospitality is online advertising [...]
If there is a silver lining to the sustained economic downturn that now appears to be receding, it is the degree to which hotel owners and operators have learned the importance of paying close attention to the evolving preferences of travellers The economic pressures of the recession reinforced that no demographic can be ignored, and that [...]
En los 6 años pasados en Google, creando y dirigiendo el Vertical de Travel en España, hasta llegar a ser uno de los más grandes de la compañía, así como miembro de su Global Travel Advisory Committee, he disfrutado de una visibilidad internacional única de lo que estaba sucediendo en cada mercado y de cuáles [...]
In the last 6 years at Google, creating and directing the Vertical Travel in Spain, to become one of the largest in EMEA and as member of its Global Travel Ads Advisory Committee, I have enjoyed a unique international visibility of what was happening in each market and what are the travel trends. And this [...]
Temas en este eNews 60 Años del Stanford Executive Program El papel de Irán en Oriente Medio Why People give things away to Strangers Sometimes it's good to give up the driver's seat Behavior Lessons for Leadership and Teamwork Leer más...