Consumers use smartphones and tablets in markedly different ways when researching and booking travel. So, therefore, separate strategies are needed to play to the distinct usages of each device. It’s no secret that booking via smartphone and tablets is increasing every quarter. In a survey by eMarketer in 2012, 62% of consumers who booked travel online [...]
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. In Europe, one such example is Trivago.com. WeGo.com is one such example in Asia Pacific. Meta search marketing in hospitality is online advertising [...]
Temas en este eNews Actividades y Tours en Destino, la siguiente revolución on line? How the customer acquisition works in the digital era Do You Know What the Clients Want? Probably Not Tomando el pulso a la industria turística española Want to know the lattest in online marketing strategies for Travel? New Rules for Internet [...]
IHG in March announced that travelers who sign up for its Priority Club will not have to pay for basic Internet access in rooms or public spaces—even if they are not currently a guest at the hotel—at any IHG property, beginning in 2014. As with most multibrand companies, IHG currently charges for Internet at its [...]
Considered by many to be a forgotten service after the emergence of Google Maps in recent years, MapQuest wants to fight back and muscle in on the world of travel planning. But with 40 million unique visitors a month still using the core mapping product (and “mapquest” regularly one of the highest travel-related search terms in the US), its decision [...]
In YouTube tributes and global press coverage, Bye-bye BMI became a much over-used headline last year when British Airways finally announced that the end had come. But BMI, it seems, is not dead. Pamela Whitby talks to BMI Regional’s new director of marketing about what is being coined ‘the oldest start-up in town’ When British [...]
The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google is offering an AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching out its hand for a cut of the paid [...]
Temas en este eNews How the BMI brand is making a comeback New Focus On Click-To-Download Mobile Ads Eyefortravel´s Travel Distribution Summit Europe 2013 El Viajero Hiperconectado Social habits of Business Travellers The 2013 PhoCusWright Conference: Cult of Context Mobile Trends for 2013 Travelthink: un espacio para nuevas ideas y tendencias. A place for new [...]
En cualquier semana, un consumidor usa alternativa o simultaneamente diferentes canales para investigar, encontrar y comprar productos. En la siguiente infografía de Experian, que clasifica a los viajeros en tres grupos de edad - 18-34, 35-49 y 50 años o más -se muestran datos como que el 42% de los consumidores de edades 35-49 usan tres [...]
Business travelers have a real need to connect on the road – both virtually and in person. Sheraton's survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits. Today’s business travelers are surprisingly social on the road, according to a [...]