If there is a silver lining to the sustained economic downturn that now appears to be receding, it is the degree to which hotel owners and operators have learned the importance of paying close attention to the evolving preferences of travellers The economic pressures of the recession reinforced that no demographic can be ignored, and that [...]
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better. However, with advances in broadband [...]
Biduzz, la iniciativa de Subasta de Viajes y Ocio ha resultado la ganadora del premio ECOMMERCE 2013 en la Categoría Viajes y Turismo, . E--‐commerce Awards 2013 es un certamen de carácter anual nacido hace 4 años destinado a reconocer los principales actores en el sector e--‐commerce en España, premiando y estimulando tanto a pequeñas como [...]
Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use. So the question is not [...]
Temas en este eNews Como puede ofrecer un Hotel independiente el WiFi más moderno, sin inversiones Ways to improve conversion in the travel funnel: Sense of Urgency Social Media Demographics in Depth Tips to use Pinterest if you are a Travel Brand On line Travel Barometer for UK, 2012 Travelthink: un espacio para muevas ideas [...]
Understanding the demographics of chosen social networks is essential for solid social media strategy, especially when considering the amount of time that different cohorts spend on these networks. For example, the average American spends over 3 hours per day on social networks, with usage trending higher among females, under-35s, business owners, and executives: But beyond these [...]
Despite lacking a marketing strategy, many travel brands are popular on Pinterest, the social scrapbooking site. According to Pinterest analytics firms Curalate and Pinfluencer. That makes intuitive sense, because the site is about being a place where you can save images of things you want to remember and travel images can be quite inspirational. When users [...]
The number one goal of any travel company is to increase conversion. The higher the conversion, the better the profit. There are, of course, multiple and age-old methodologies to achieve this goal. Now we are going to focus in “sense of urgency” analytics (while customer makes a booking or reservation). Gone are the days where travel [...]
Temas en este eNews How will the New International Order look like? La Secretaria de Estado de Turismo explica la visión de España de cara al futuro de nuestro Turismo The Future of The Acommodation Business Los Temas Candentes del Turismo en España en 2013, a debate Lookinside: Estudio sobre los Hábitos del Viajero español [...]
La fusión entre American Airlines y US Airways va a servir para responder a la pregunta de si una compañía de bajo coste y una compañía de bandera son tan diferentes e irreconciliables o por contra pueden fusionar para crear un híbrido. A diferencia de la fusión de United / Continental, dos grandes compañías aéreas con [...]