Considered by many to be a forgotten service after the emergence of Google Maps in recent years, MapQuest wants to fight back and muscle in on the world of travel planning. But with 40 million unique visitors a month still using the core mapping product (and “mapquest” regularly one of the highest travel-related search terms in the US), its decision [...]
In YouTube tributes and global press coverage, Bye-bye BMI became a much over-used headline last year when British Airways finally announced that the end had come. But BMI, it seems, is not dead. Pamela Whitby talks to BMI Regional’s new director of marketing about what is being coined ‘the oldest start-up in town’ When British [...]
The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google is offering an AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching out its hand for a cut of the paid [...]
Temas en este eNews How the BMI brand is making a comeback New Focus On Click-To-Download Mobile Ads Eyefortravel´s Travel Distribution Summit Europe 2013 El Viajero Hiperconectado Social habits of Business Travellers The 2013 PhoCusWright Conference: Cult of Context Mobile Trends for 2013 Travelthink: un espacio para nuevas ideas y tendencias. A place for new [...]
En cualquier semana, un consumidor usa alternativa o simultaneamente diferentes canales para investigar, encontrar y comprar productos. En la siguiente infografía de Experian, que clasifica a los viajeros en tres grupos de edad - 18-34, 35-49 y 50 años o más -se muestran datos como que el 42% de los consumidores de edades 35-49 usan tres [...]
Business travelers have a real need to connect on the road – both virtually and in person. Sheraton's survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits. Today’s business travelers are surprisingly social on the road, according to a [...]
If there is a silver lining to the sustained economic downturn that now appears to be receding, it is the degree to which hotel owners and operators have learned the importance of paying close attention to the evolving preferences of travellers The economic pressures of the recession reinforced that no demographic can be ignored, and that [...]
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better. However, with advances in broadband [...]
Biduzz, la iniciativa de Subasta de Viajes y Ocio ha resultado la ganadora del premio ECOMMERCE 2013 en la Categoría Viajes y Turismo, . E--‐commerce Awards 2013 es un certamen de carácter anual nacido hace 4 años destinado a reconocer los principales actores en el sector e--‐commerce en España, premiando y estimulando tanto a pequeñas como [...]
Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use. So the question is not [...]