The number of travelers who have smartphones and tablets has grown exponentially in the past two years, according to MMGY Global, a travel marketing agency, and Harrison Group. The office is no longer where many workers feel at their most productive, a new survey of European business travellers shows. Almost three quarters (73%) see journey time as [...]
· La compañía y su proveedor ConnectedtoGo, lanzan un nuevo producto con el que ofrecerán 200 dispositivos con conexión 3G en los principales aeropuertos españoles, demostrando así su apuesta por la movilidad y la innovación tecnológica · Diseñado especialmente para el segmento de negocio y el vacacional extranjero, este sistema permite disponer de internet [...]
The Wright brothers became the first humans in flight in 1903. In 1955, Rosa Parks refused to give up her seat on the bus simply because someone else’s skin looked different than hers. Twenty-two years later, Dr. Goodall founded the Jane Goodall Institute to continue her groundbreaking research and protection of chimpanzees. Throughout the [...]
Dr. Javier González-Soria y Moreno de la Sant El estudio realizado por Lastminute.com en Julio de 2013 sobre sus viajeros procedentes de Reino Unido muestra que el 90 por ciento de los mismos pasa unas 4 horas al día usando uno o varios de los dispositivos tecnológicos que ha llevado a su viaje. La primera [...]
Temas en este eNews Análisis de la Conectividad de los Viajeros y los diferentes actores turísticos Los Viajeros Británicos quieren estar siempre conectados en destino Ultimos datos sobre el problema del WiFi en los Hoteles Que no nos engañen. El roaming sigue tan caro como siempre La Conectividad de los Viajeros y los Establecimientos Alojativos [...]
Temas en este eNews The actionable Travel Phases Model Sabemos qué es la innovación en el sector turístico? Understanding Social Media, a goal for the Travel Industry Can you make it without Metasearchers? Internet Connection is the main priority for the today Travellers Learn How To Embrace Failure and Focus on Your Customers Travelthink: un [...]
There really is no place like home, unless it’s a hotel which offers free internet connection according to new research from InterContinental Hotels Group which has found that being able to connect online with family and friends is now the top priority for travellers. The global research was commissioned to mark the launch this month [...]
Based on preliminary results of a new ten year, longitudinal study of social media and social media users, (1,100,000+ online questionnaire responses , covering 73 fmcg categories and 1,500+ individual brands) a new research study conducted by professors in the Integrated Marketing Communication Department at Northwestern University’s Medill School, found that heavy users of social [...]
If there is a silver lining to the sustained economic downturn that now appears to be receding, it is the degree to which hotel owners and operators have learned the importance of paying close attention to the evolving preferences of travellers The economic pressures of the recession reinforced that no demographic can be ignored, and that [...]
By Javier Gozález-Soria y Moreno de la Santa Many times I have been asked about how a business in the internet era should be built up, what are the key sucess factors. But, in my opinion, the most important is to understand the global picture, ergo, how the customer acquisition works in the digital era. [...]