23
11, 2013
15
11, 2013
Andreas Schräder, de OdigeO, es entrevistado por Javier González-Soria
Andreas Schräder es el responsable de Internacionalización, Movilidad, Nuevos Proyectos y Marcas en OdigeO, el grupo turístico que reune a eDreams, Opodo, GoVoyage y Travellink. Gracias a ello tiene una visión global de estos temas que comenta en esta entrevista, explicando los proyectos que OdigeO tiene al respecto
10
11, 2013
6
11, 2013
Los Viajeros Británicos quieren estar siempre conectados en destino
Dr. Javier González-Soria y Moreno de la Sant El estudio realizado por Lastminute.com en Julio de 2013 sobre sus viajeros procedentes de Reino Unido muestra que el 90 por ciento de los mismos pasa unas 4 horas al día usando uno o varios de los dispositivos tecnológicos que ha llevado a su viaje. La primera [...]
6
11, 2013
e-News nº 13 del Año 7 / Year 7, n. 13
Temas en este eNews Análisis de la Conectividad de los Viajeros y los diferentes actores turísticos Los Viajeros Británicos quieren estar siempre conectados en destino Ultimos datos sobre el problema del WiFi en los Hoteles Que no nos engañen. El roaming sigue tan caro como siempre La Conectividad de los Viajeros y los Establecimientos Alojativos [...]
6
10, 2013
e-News nº 12 del Año 7 / Year 7, n. 12
Temas en este eNews The actionable Travel Phases Model Sabemos qué es la innovación en el sector turístico? Understanding Social Media, a goal for the Travel Industry Can you make it without Metasearchers? Internet Connection is the main priority for the today Travellers Learn How To Embrace Failure and Focus on Your Customers Travelthink: un [...]
6
10, 2013
Internet Connection is the main priority for the today Travellers
There really is no place like home, unless it’s a hotel which offers free internet connection according to new research from InterContinental Hotels Group which has found that being able to connect online with family and friends is now the top priority for travellers. The global research was commissioned to mark the launch this month [...]
6
10, 2013
Understanding Social Media, a goal for the Travel Industry
Based on preliminary results of a new ten year, longitudinal study of social media and social media users, (1,100,000+ online questionnaire responses , covering 73 fmcg categories and 1,500+ individual brands) a new research study conducted by professors in the Integrated Marketing Communication Department at Northwestern University’s Medill School, found that heavy users of social [...]
1
10, 2013
Are Travel Brands ready for the Millenials?
If there is a silver lining to the sustained economic downturn that now appears to be receding, it is the degree to which hotel owners and operators have learned the importance of paying close attention to the evolving preferences of travellers The economic pressures of the recession reinforced that no demographic can be ignored, and that [...]
29
09, 2013
How Customer Acquisition Works
By Javier Gozález-Soria y Moreno de la Santa Many times I have been asked about how a business in the internet era should be built up, what are the key sucess factors. But, in my opinion, the most important is to understand the global picture, ergo, how the customer acquisition works in the digital era. [...]