Cabforce is a Helsinki-based Internet company behind the world’s leading network of flat-rate pre-booked ground transportation service providers. Its Taxi Content Hub™ determines the rate of any trip at the time of booking, allowing customers to book reliable taxis, executive cars, and minibuses with an upfront cost, minimizing bill shock and hassle. Cabforce’s network of 60 destinations are available to be booked on the web, via a free iPhone app, and for developers using the Cabforce Partner Program access to full Cabforce content through a branded online booking engine and Taxi API. Go to http://developer.cabforce.com to learn more. Cabforce’s content is available through partners such as Amadeus, Travelport, Carlson Wagonlit Travel, Finnair and First Great Western. Andreas Hansson, cofounder and CEO of Cabforce, shares his vision of this subvertical with Javier González-Soria.