Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. This is clearly wrong, as a study involving more than 7000 consumers have found. This study, conducted by HBS researchers Patrick Spenner and Karen Freeman, have proved that: Most consumers do [...]
Temas en este eNews Iñaki Berenguer explica las claves de su éxito ConnectedtoGo y Room Mate revolucionan el mundo del WiFi en los hoteles La evolución del Travel desde los ojos de Tripadvisor New Approaches to Air Fares: Brand Fares How to Measure your Facebook Page Travelthink: un espacio para muevas ideas y tendencias. A [...]
Many travel companies want to throw their resources into quickly building up their Facebook fan base and engagement by running a sweepstakes, but that’s a bad strategy. Focus on your existing customers, and make them fans on Facebook is how to build an army of brand advocates who’d be very happy to share stories on Facebook. And to be [...]
Branded fares are similar to fare families, where amenities are linked to existing fare categories, with higher fares providing more perks. (Fare families are best illustrated by Air Canada’s Tango, Flex, and Latitude fares.). But branded fares have two major distinctions from fare families. First, each fare type is always offered on a flight, unless [...]
Temas en este eNews Understanding Mobile: Smartphones and Tablets are different II Encuentro Turismo: La Revolución M y el turismo Mauricio Prieto habla de la estrategia de OdigeO en 2013 Why Google Glass? Are Travel Brands ready for the Millennials? Por qué las OTAs son más rentables que las Agencias Tradicionales La imaginación y el [...]
Hay una tendencia sostenida que nos muestra como las grandes agencias de viajes on line siguen creciendo de forma imparable, incrementando tanto su facturación como su presencia internacional, mientras que miles de agencias de viajes tradicionales de tamaño pequeño y medio –y algunas grandes, como Viajes Marsans- desaparecen o al menos se enfrentan a una [...]
Consumers use smartphones and tablets in markedly different ways when researching and booking travel. So, therefore, separate strategies are needed to play to the distinct usages of each device. It’s no secret that booking via smartphone and tablets is increasing every quarter. In a survey by eMarketer in 2012, 62% of consumers who booked travel online [...]
Temas en este eNews Actividades y Tours en Destino, la siguiente revolución on line? How the customer acquisition works in the digital era Do You Know What the Clients Want? Probably Not Tomando el pulso a la industria turística española Want to know the lattest in online marketing strategies for Travel? New Rules for Internet [...]
IHG in March announced that travelers who sign up for its Priority Club will not have to pay for basic Internet access in rooms or public spaces—even if they are not currently a guest at the hotel—at any IHG property, beginning in 2014. As with most multibrand companies, IHG currently charges for Internet at its [...]