With more than 25 years experience in the travel industry, Bob Diener has been a pioneer in the hotel consolidation and online travel industry. Diener is the President and Co-Founder of online travel site www.getaroom.com, specializing in offering travellers the best rooms at the best values. Diener practiced law with the international law firm of Gibson Dunn & Crutcher before beginning his career in the travel industry. In 1984, Diener, along with his Cornell Law School classmate, David Litman, began a career in the airline consolidation business. The two then founded Hotel Reservations Network, now known as Hotels.com, in 1991.

Bob is an international leading travel industry expert and in this interview with Javier González-Soria shares his insights not only about the accommodation industry but also points out what are the key success factors for a start-up