Yo entiendo que debe contemplarse el WiFi tanto en aviones como en hoteles, en indisoluble relación con otra línea de servicio y de ingreso que es el entretenimiento y defiendo desde hace años la idea de qué el wifi gratuito es un servicio imprescindible tanto en hoteles como en espacios turísticos, lo que incluye [...]
Temas en este eNews Hyperconnected Travel and Transportation in Action Digital Marketing Trends of 2015 Mobile Help Marketers Gain Customer Loyalty Potential of Social Media for Travel Companies Customized Targeted eMailing: Kubi eNews How Leaders Communicate Effectively Build vs. Buy: How Do Top Brand Publishers Structure Their Newsrooms? EyeforTravel Start-Up & Innovation Awards 2015 User [...]
Seneca said “Ignoranti, quem portum petat, nullus suus ventus est”. Clearly, Travel Companies, when defining their future, must try to understand how they can create more value for their customers. And that involves to determine who should be those customers, as the greatest mistake for a company is trying to be everything for everyone. This [...]
Temas en este eNews Air Canada: Gift of Home for the Holidays Iberia: Un pasajero inesperado a bordo Munich Airport & Lufthansa: Caring about the little moments Air Berlin: Flying home for Christmas tour kicks-off with a special surprise WestJet Christmas Miracle: Spirit of Giving Japanese KFC Christmas Commercial Groupon: Gift Suprises, Gift Joy Loteria [...]
Temas en este eNews Imitation Can Sometimes Beat Innovation Mothers Need Some Time Away from Social Media Social Sharing in Travel Paid App Install Ads Pay Off The Forrester Wave: Cross-Channel Attribution Providers, Q4 2014 Online travel in Latin America: A big, complicated opportunity Transformation: The Imperative to Change 7 Key Marketing Trends for 2015 [...]
Skift + American Express asked them— in an online survey — what hotel amenities they look for while on the road. The results show that business travelers prize features that help them work faster and more effectively. We’ve outlined the top-level results of our survey below.Topline Result, Chart below: Free WiFi tops the list of [...]
Temas en este eNews Shifting marketing dollars from television to online advertising pay off World Travel Market 2014 Industry Report Free WiFi Tops Business Travelers? List of Hotel Must-Haves Now is the Time, from BCG Entrevista con Enrique Ruiz de Lera Entrevista con Jose Vicente Silva The Future of Marketing TravelThink: un espacio para nuevas [...]
There is much (and growing) research that tells us about the critical role Social + Mobile, a.k.a. SoMo, plays in the daily lives of consumers. Social networking has passed gaming to become the #1 mobile app activity [Flurry] 60% of time spent on the mobile internet is devoted to social networking [Ground Truth] More than [...]