Kenny Jacobs, CMO at Ryanair, at the Phocuswright Conference, Europe 2015
Kenny Jacobs is interviewed by Tony D'astolfo, Managing Director of Phocuswright, and explains how the company is evolving to become customer centric and a real on line travel platform in the future.
An Overview of the Business Travel in Spain
It's only April, but business travel spend is surging ahead of projections for 2015, budgets and approved levels in USA, thanks to a booming domestic economy. A record number of business travellers are taking a record number of trips and spending record amounts on sales calls, training meetings and corporate events, as the data from [...]
Mobile is growing faster than all other digital advertising formats
Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad [...]
e-News nº 4 del Año 9 / Year 9, n.4
Temas en este eNews Why Your Workplace Might Be Killing You How Searchers See, and Click on, Google's Search Results eMarketer's Path-to-Purchase Roundup Customer Engagement - Best of the Best Think Fast, Talk Smart: Communication Techniques M&A Outlook for 2015 Are Marketers Taking the Internet of Things Seriously? TravelThink: un espacio para nuevas ideas y [...]
How would you create and manage a successful sales team?
There are many different approaches about how to manage a sales team, but my focus will be exclusively those teams involved in consultative selling[1], which have to build up a long lasting relationship with the clients to generate a revenue flow. In more than 20 years of professional experience I have seen, been part or [...]