Temas en este eNews La Viralidad no es Casual Text100's Digital Index: Travel & Tourism study 2012 Guía de Ayuda para la imagen visual en Redes Sociales Large OTAs finally embrace mobile at full speed La Vida después del PC Leer más...
Here’s a snapshot of the points data is being collected from and how increasingly it will be used to analyse purchase behaviour and target consumers with particular products and services. The balance is slightly tipped towards the positives of big data such as the emergence of innovative business models although some significant downsides are raised around [...]
Industry bodies representing travel agents, global distribution systems and other technology players are speaking out on proposals from the International Air Travel Association to deliver a platform to help airlines sell ancillary products. IATA’s New Distribution Capability is built around XML-based protocols and aims to enable airlines to offer personalised offers to customers. A working group of about 30 [...]
Rob Forbes is a serial entrepreneur with an eye for design. He earned his MBA from the Stanford Graduate School of Business in 1985, and founded Design Within Reach in 1999 on the premise that he could disrupt the furniture and decorator businesses by selling modern designer furniture direct to consumers over the internet. The company [...]
AdRoll has released an infographic that helps a marketer decide in which digital platform will you be spending your marketing budget for 2013? Web advertisements or Facebook ads? Which platform yields the best results? The answer is that combing both is the best Retargeting is a technique by which a website displays an advertisement that is related to [...]
Temas en este eNews WeHostel, aire fresco en la reserva de viajes Africa, the next frontier for entrepreneurs El Mejor Consejo para Viajar Things to keep an eye on them in 2013, if you are an OTA What's coming in mobile, social, and more Leer más...
Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices. But with consumers increasingly using their mobile or tablets to access information or makes bookings on hotel sites, properties must wake up to what is [...]
Temas en este eNews 2012, el sueño se hace realidad: ConnectedtoGo 2012, when my dream became true: ConnectedtoGo Hofmann, the chapters of an album named 6 años de Travelthink 6 years ot Travelthink Leer más...
Temas en este eNews Joan Vila, Director General de TUI Accommodation & Destination Services, comparte su visión OTAs and Tour Operators regarding hotel distribution in the future If PCs, Tablets and Smartphones are born different, why travel brands treat them as if they were the same? Big Data, why it is so important Leer más...
El dicho "El cliente es el rey" nunca ha sido más cierto. Hoy en día la industria hotelera se ve marcada por clientes que viven sus vidas a pleno ritmo, usando la tecnología para mantenerse al día en su trabajo y su ocio. Ya sea en casa o en la carretera, les gusta estar conectados [...]