There are many different approaches about how to manage a sales team, but my focus will be exclusively those teams involved in consultative selling[1], which have to build up a long lasting relationship with the clients to generate a revenue flow. In more than 20 years of professional experience I have seen, been part or [...]
Temas en este eNews Context Changes Everything How would you create and manage a successful sales team? Do Marketers Rely on Instinct Over ROI? Preparing for a Successful Exit How Mobile Video Can Drive the Future of Brand Marketing Getting More Value from Joint Ventures The Grand Wanderlusters TravelThink: un espacio para nuevas ideas y [...]
A recent research conducted by Ed Keller and Brad Fay shows only 7% of word of mouth is taking place online. In other words, most of the sharing still takes place offline, by the water cooler, the coffee machine, the office cubicle, in public transit or at the family dining table. But make no mistake: [...]
Lógicamente si la respuesta a esa pregunta es no, hay muchas posibilidades de que en tu Organización no tengas uno y, aún más grave, que incluso ni siquiera sepan que hace falta. Pero no pienses que es una excepción, porque aún por desgracia muchos Consejos de Administración en España no han entendido la necesidad de [...]
Temas en este eNews Reflexiones sobre el in-flight WiFi ¿ Sabes qué es un Chief Digital Officer? Why Virtual Teams Have More Conflict? Email Marketing Benchmarks Connected Cars and IoT, a world of opportunities Why People Abandon Their Booking Air Passenger Market Analysis, at December 2014 TravelThink: un espacio para nuevas ideas y tendencias. A [...]
Yo entiendo que debe contemplarse el WiFi tanto en aviones como en hoteles, en indisoluble relación con otra línea de servicio y de ingreso que es el entretenimiento y defiendo desde hace años la idea de qué el wifi gratuito es un servicio imprescindible tanto en hoteles como en espacios turísticos, lo que incluye [...]
Temas en este eNews Hyperconnected Travel and Transportation in Action Digital Marketing Trends of 2015 Mobile Help Marketers Gain Customer Loyalty Potential of Social Media for Travel Companies Customized Targeted eMailing: Kubi eNews How Leaders Communicate Effectively Build vs. Buy: How Do Top Brand Publishers Structure Their Newsrooms? EyeforTravel Start-Up & Innovation Awards 2015 User [...]
Seneca said “Ignoranti, quem portum petat, nullus suus ventus est”. Clearly, Travel Companies, when defining their future, must try to understand how they can create more value for their customers. And that involves to determine who should be those customers, as the greatest mistake for a company is trying to be everything for everyone. This [...]
Temas en este eNews Air Canada: Gift of Home for the Holidays Iberia: Un pasajero inesperado a bordo Munich Airport & Lufthansa: Caring about the little moments Air Berlin: Flying home for Christmas tour kicks-off with a special surprise WestJet Christmas Miracle: Spirit of Giving Japanese KFC Christmas Commercial Groupon: Gift Suprises, Gift Joy Loteria [...]
Temas en este eNews Imitation Can Sometimes Beat Innovation Mothers Need Some Time Away from Social Media Social Sharing in Travel Paid App Install Ads Pay Off The Forrester Wave: Cross-Channel Attribution Providers, Q4 2014 Online travel in Latin America: A big, complicated opportunity Transformation: The Imperative to Change 7 Key Marketing Trends for 2015 [...]