15
05, 2015
8
05, 2015
An Overview of the Business Travel in Spain
It's only April, but business travel spend is surging ahead of projections for 2015, budgets and approved levels in USA, thanks to a booming domestic economy. A record number of business travellers are taking a record number of trips and spending record amounts on sales calls, training meetings and corporate events, as the data from [...]
8
05, 2015
Mobile is growing faster than all other digital advertising formats
Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad [...]
8
04, 2015
e-News nº 4 del Año 9 / Year 9, n.4
Temas en este eNews Why Your Workplace Might Be Killing You How Searchers See, and Click on, Google's Search Results eMarketer's Path-to-Purchase Roundup Customer Engagement - Best of the Best Think Fast, Talk Smart: Communication Techniques M&A Outlook for 2015 Are Marketers Taking the Internet of Things Seriously? TravelThink: un espacio para nuevas ideas y [...]
8
03, 2015
How would you create and manage a successful sales team?
There are many different approaches about how to manage a sales team, but my focus will be exclusively those teams involved in consultative selling[1], which have to build up a long lasting relationship with the clients to generate a revenue flow. In more than 20 years of professional experience I have seen, been part or [...]
8
03, 2015
e-News nº 3 del Año 9 / Year 9, n.3
Temas en este eNews Context Changes Everything How would you create and manage a successful sales team? Do Marketers Rely on Instinct Over ROI? Preparing for a Successful Exit How Mobile Video Can Drive the Future of Brand Marketing Getting More Value from Joint Ventures The Grand Wanderlusters TravelThink: un espacio para nuevas ideas y [...]
24
02, 2015
Dark Social in Travel Marketing
A recent research conducted by Ed Keller and Brad Fay shows only 7% of word of mouth is taking place online. In other words, most of the sharing still takes place offline, by the water cooler, the coffee machine, the office cubicle, in public transit or at the family dining table. But make no mistake: [...]
12
02, 2015
¿ Sabes lo que es un Chief Digital Officer ?
Lógicamente si la respuesta a esa pregunta es no, hay muchas posibilidades de que en tu Organización no tengas uno y, aún más grave, que incluso ni siquiera sepan que hace falta. Pero no pienses que es una excepción, porque aún por desgracia muchos Consejos de Administración en España no han entendido la necesidad de [...]
8
02, 2015
e-News nº 2 del Año 9 / Year 9, n.2
Temas en este eNews Reflexiones sobre el in-flight WiFi ¿ Sabes qué es un Chief Digital Officer? Why Virtual Teams Have More Conflict? Email Marketing Benchmarks Connected Cars and IoT, a world of opportunities Why People Abandon Their Booking Air Passenger Market Analysis, at December 2014 TravelThink: un espacio para nuevas ideas y tendencias. A [...]
8
02, 2015
Reflexiones sobre el In-flight WiFi
Yo entiendo que debe contemplarse el WiFi tanto en aviones como en hoteles, en indisoluble relación con otra línea de servicio y de ingreso que es el entretenimiento y defiendo desde hace años la idea de qué el wifi gratuito es un servicio imprescindible tanto en hoteles como en espacios turísticos, lo que incluye [...]