Temas en este eNews Peter Long CEO of TUI Group, unveils the strategy to ride the waveMultiscreen Usage Roundup Showcasing the Latest Digital Marketing Trends The Powerlessness Paradox Facebook insights about Summer Travel Habits Driving Bookings with Amenities UK Video Ad Completion Rates Dip Multiscreen Usage Roundup TravelThink: un espacio para nuevas ideas y tendencias. [...]
Lógicamente si la respuesta a esa pregunta es no, hay muchas posibilidades de que en tu Organización no tengas uno y, aún más grave, que incluso ni siquiera sepan que hace falta. Pero no pienses que es una excepción, porque aún por desgracia muchos Consejos de Administración en España no han entendido la necesidad de [...]
Temas en este eNews Kenny Jacobs, CMO at Ryanair, explains the evolution of the company The customer and marketing analytics maturity model How Retail Marketers Are Solving the Attribution Equation Six ways to use Instagram for brand marketing The value of a digital ad Navigating a World of Digital Disruption The New CMO Guide: A [...]
Temas en este eNews Marc Ryan, CDO of Thomas Cook, explains his brilliant vision of how to accomplish a digital transformation The Growth CMO, personas and potential An Analysis of Consumer Email Habits Digital Video Better Be up to Millennial standars How to maximise ad spend across multiple devices Engaging the empowered holidaymaker The Inbounder [...]
With hotels and consumers seeing real benefits from the metasearch channel, what does it mean for the OTAs? Pamela Whitby takes a look. With metasearch players edging closer to the transaction, and OTAs integrating meta into their offerings, what does the future hold. Freedom of choice can be a wonderful thing but faced with countless travel websites consumers, more often [...]
Temas en este eNews Metasearch vs OTAs: collision course or room for both With Google Search Ads, Higher is Not Always Better Mobile Content and Activities Round Up Do you Keep Up in the digital and mobile marketing ecosystems? Understand The Unsettled European Payment Landscape 20 Cases of Innovative Digital Marketing Excellence Considerations for a [...]
It's only April, but business travel spend is surging ahead of projections for 2015, budgets and approved levels in USA, thanks to a booming domestic economy. A record number of business travellers are taking a record number of trips and spending record amounts on sales calls, training meetings and corporate events, as the data from [...]
Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad [...]
Temas en este eNews Why Your Workplace Might Be Killing You How Searchers See, and Click on, Google's Search Results eMarketer's Path-to-Purchase Roundup Customer Engagement - Best of the Best Think Fast, Talk Smart: Communication Techniques M&A Outlook for 2015 Are Marketers Taking the Internet of Things Seriously? TravelThink: un espacio para nuevas ideas y [...]