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Next-gen architecture is about three key elements: social media, content, and accessibility. All designed for people, not robots.The overall consensus as that there was lots of room for brand to improve their mobile presence, and we should expect to see more attention, bigger budgets, and lots of resources allocated to this area in the next [...]

  It’s not rate alone that converts heads to beds. An important element in generating loyalty and profit is value creation. Midscale segments are chipping away at the upper-upscale and luxury segments because they’re offering free continental breakfasts and Wi-Fi. The point is, travellers are looking for value beyond ADR and the hotels getting the best return on [...]

There are some very basic yet fundamental human emotions at work here: Hunter / warrior competitiveness A need to be liked and / or be successful A desire to be on the right / winning team These emotions are the very ones that marketeers want to tap into because they will often override rational buying [...]

Online shopping has made it exceedingly easy to gather product information — but the abundance of information is a mixed blessing for both consumers and sellers, according to research by economist Monic Sun, assistant professor of marketing at the Stanford Graduate School of Business. Working with colleagues from UC Berkeley's Haas School of Business and the [...]

  Email marketing is transitioning from a desktop focus to a more inclusive view that has a strong mobile component. The boom in mobile engagement - opens, viewing, and converting - brings new and compelling ways to interact with audiences and build business. It also brings new challenges. Taking time and making efforts now to think [...]

Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior. This approach is often referred to as the "second screen," [...]

by Dr Javier González-Soria y Moreno de la Santa A new study reveals a disconnect between companies' understanding of social media and the actions they are taking to apply it to their business. Less than a third of companies today use social media to support their corporate strategy and risk management practices, according to new research [...]