javier

There are some very basic yet fundamental human emotions at work here: Hunter / warrior competitiveness A need to be liked and / or be successful A desire to be on the right / winning team These emotions are the very ones that marketeers want to tap into because they will often override rational buying [...]

Online shopping has made it exceedingly easy to gather product information — but the abundance of information is a mixed blessing for both consumers and sellers, according to research by economist Monic Sun, assistant professor of marketing at the Stanford Graduate School of Business. Working with colleagues from UC Berkeley's Haas School of Business and the [...]

  Email marketing is transitioning from a desktop focus to a more inclusive view that has a strong mobile component. The boom in mobile engagement - opens, viewing, and converting - brings new and compelling ways to interact with audiences and build business. It also brings new challenges. Taking time and making efforts now to think [...]

Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior. This approach is often referred to as the "second screen," [...]

by Dr Javier González-Soria y Moreno de la Santa A new study reveals a disconnect between companies' understanding of social media and the actions they are taking to apply it to their business. Less than a third of companies today use social media to support their corporate strategy and risk management practices, according to new research [...]

Los mapas, gráficos e infografías realmente pueden ayudar a hacer más compresibles los datos y la información. Y seguro que los siguiente mapas le sorprenderán y le harán cuestionarse sus futuras decisiones de negocio en relación a su expansión internacional y mirar aún más hacia Asia. Global Internet Usage Based on Time of Day The World’s [...]

Here’s a  snapshot of the points data is being collected from and how increasingly it will be used to analyse purchase behaviour and target consumers with particular products and services. The balance is slightly tipped towards the positives of big data such as the emergence of innovative business models although some significant downsides are raised around [...]

Industry bodies representing travel agents, global distribution systems and other technology players are speaking out on proposals from the International Air Travel Association to deliver a platform to help airlines sell ancillary products. IATA’s New Distribution Capability is built around XML-based protocols and aims to enable airlines to offer personalised offers to customers. A working group of about 30 [...]