The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google is offering an AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching out its hand for a cut of the paid [...]
Temas en este eNews How the BMI brand is making a comeback New Focus On Click-To-Download Mobile Ads Eyefortravel´s Travel Distribution Summit Europe 2013 El Viajero Hiperconectado Social habits of Business Travellers The 2013 PhoCusWright Conference: Cult of Context Mobile Trends for 2013 Travelthink: un espacio para nuevas ideas y tendencias. A place for new [...]
En cualquier semana, un consumidor usa alternativa o simultaneamente diferentes canales para investigar, encontrar y comprar productos. En la siguiente infografía de Experian, que clasifica a los viajeros en tres grupos de edad - 18-34, 35-49 y 50 años o más -se muestran datos como que el 42% de los consumidores de edades 35-49 usan tres [...]
Business travelers have a real need to connect on the road – both virtually and in person. Sheraton's survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits. Today’s business travelers are surprisingly social on the road, according to a [...]
Fernando Santos, el Director de Expansión para EMEA y LATAM de Viator, explica, en el marco de Eyefortravel London 2013, su visión sobre el negocio de las actividades en destino, en el que su compañía es uno de los líderes globales, gracias a un alto componente tecnológico, que se supone va ser la siguiente parte [...]
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better. However, with advances in broadband [...]
Biduzz, la iniciativa de Subasta de Viajes y Ocio ha resultado la ganadora del premio ECOMMERCE 2013 en la Categoría Viajes y Turismo, . E--‐commerce Awards 2013 es un certamen de carácter anual nacido hace 4 años destinado a reconocer los principales actores en el sector e--‐commerce en España, premiando y estimulando tanto a pequeñas como [...]
Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use. So the question is not [...]
Temas en este eNews Como puede ofrecer un Hotel independiente el WiFi más moderno, sin inversiones Ways to improve conversion in the travel funnel: Sense of Urgency Social Media Demographics in Depth Tips to use Pinterest if you are a Travel Brand On line Travel Barometer for UK, 2012 Travelthink: un espacio para muevas ideas [...]
Understanding the demographics of chosen social networks is essential for solid social media strategy, especially when considering the amount of time that different cohorts spend on these networks. For example, the average American spends over 3 hours per day on social networks, with usage trending higher among females, under-35s, business owners, and executives: But beyond these [...]