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06, 2013
29
06, 2013
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06, 2013
Map Quest Discovery, a great way to find inspiration for your next travel
Considered by many to be a forgotten service after the emergence of Google Maps in recent years, MapQuest wants to fight back and muscle in on the world of travel planning. But with 40 million unique visitors a month still using the core mapping product (and “mapquest” regularly one of the highest travel-related search terms in the US), its decision [...]
6
06, 2013
How the BMI brand is making a comeback
In YouTube tributes and global press coverage, Bye-bye BMI became a much over-used headline last year when British Airways finally announced that the end had come. But BMI, it seems, is not dead. Pamela Whitby talks to BMI Regional’s new director of marketing about what is being coined ‘the oldest start-up in town’ When British [...]
6
06, 2013
New Focus On Click-To-Download Mobile Ads
The app stores are overrun, and there’s little way to get noticed until you break into the charts. So Google is offering an AdWords unit called “Click-To-Download” mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook’s app ads, Google is reaching out its hand for a cut of the paid [...]
6
06, 2013
e-News nº 8 del Año 7 / Year 7, n. 8
Temas en este eNews How the BMI brand is making a comeback New Focus On Click-To-Download Mobile Ads Eyefortravel´s Travel Distribution Summit Europe 2013 El Viajero Hiperconectado Social habits of Business Travellers The 2013 PhoCusWright Conference: Cult of Context Mobile Trends for 2013 Travelthink: un espacio para nuevas ideas y tendencias. A place for new [...]
6
06, 2013
El Viajero Hiperconectado
En cualquier semana, un consumidor usa alternativa o simultaneamente diferentes canales para investigar, encontrar y comprar productos. En la siguiente infografía de Experian, que clasifica a los viajeros en tres grupos de edad - 18-34, 35-49 y 50 años o más -se muestran datos como que el 42% de los consumidores de edades 35-49 usan tres [...]
6
06, 2013
Social habits of Business Travellers
Business travelers have a real need to connect on the road – both virtually and in person. Sheraton's survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits. Today’s business travelers are surprisingly social on the road, according to a [...]
1
06, 2013
Fernando Santos, VIATOR, es entrevistado por Javier González-Soria
Fernando Santos, el Director de Expansión para EMEA y LATAM de Viator, explica, en el marco de Eyefortravel London 2013, su visión sobre el negocio de las actividades en destino, en el que su compañía es uno de los líderes globales, gracias a un alto componente tecnológico, que se supone va ser la siguiente parte [...]
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05, 2013
Are you really using video as a marketing tool?
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image. As far as length, the conventional Web video wisdom has always held that shorter is better. However, with advances in broadband [...]