Here are five takeaways to understand how hotels are being designed in a way that could become a travel moment shared by guests on Instagram: Consider the guest journey; Create residential and/or relatable moments; Provide unexpected experiences; Make F&B creative; and Think about the environment.
EXCELTUR ha hecho público el Barómetro de Rentabilidad de los 105 destinos turísticos españoles más relevantes, que contiene el balance del conjunto del año 2016, con los datos sobre los niveles de rentabilidad socieconómica generada por el sector turístico en los principales destinos urbanos y vacacionales españoles durante el conjunto de 2016, aproximados a partir [...]
The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base. It seems Facebook is testing a redesigned surface on city Pages that showcases information about your [...]
In this report, Hitwise details key shifts and trends in online behaviour across the travel & tourism industry, and provide tactics for digital marketers to act on these findings. Hitwise focuses on the following groups: airlines, hoteliers, online travelagents (OTAs) and aggregators, and detail how these players can get more out of their online data [...]
As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, Everymundo and Skift consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market [...]
There are a dizzying number of types and sources of customer data, and this is what makes understanding the current data landscape so important. For retention marketing in particular, it is the valuable first-party data that makes it a powerful addition to any online omnichannel strategy. Data is categorized as one of the following: first [...]
The tradicional brick & mortar model for travel agencies has been questioned for years and is certainly diying, with the exception of China, with Ctrip further integrating Traveling Bestone and Qunar vacation businesses to implement its strategy in second-, third-, and fourth-tier cities across China. So far, Ctrip has opened over 5,500 retail outlets in 22 [...]
Digital commerce has been a growth opportunity for retailers and brands for more than 20 years. But today's demographic shifts and unparalleled advances in smartphone technology have created unique opportunities. Millennials, the generation of digital natives who do not remember a world without the internet, are now the largest segment of the U.S. population and [...]
A new report from Cornell University’s Center for Hospitality Research (CHR) informs this debate by suggesting a return on investment (ROI) analysis to determine which amenities are the best ones to offer. The research is described in: “Hotel Brand Standards: How to Pick the Right Amenities for Your Property,” by Chekitan S. Dev, Rebecca Hamilton, [...]
The CEOs of these companies seem more confident than ever in the ability for these strategies to have an impact on bookings. The more aggressive tone CEOs adopted earlier last year has gradually faded and the conversation about the so-called direct booking wars has moved beyond an us-versus-them mentality. What happens this year will be [...]