eMarketer has released its latest estimates for digital usage in the UK. According to a new report, “UK Digital Users: The eMarketer Forecast for 2017,” the proportion of the country’s population using the internet will swell to 82.0% this year, as majorities of UK residents engage in an expanding list of digital activities. Much of [...]
For media companies (or anyone with a digital business), getting past the reader’s (aka your) short attention span is a major challenge. By employing website optimization as a methodology, media companies have unparalleled opportunities to grow and engage their audience—and their bottom line. The Ultimate Guide to Website Optimization for Media Companies created by Optimizely provides [...]
Matilde Asian, la Secretaria de Estado de Turismo de España, pronunció el discurso inaugural del Travel Innovation Summit de Top Seeds Lab, celebrado en Madrid el 24 de Febrero, en colaboración con Twitter. En su intervención, ante una destacada audiencia de emprendedores, inversores y ejecutivos de la industria turística y digital, enfatizó la importancia de [...]
Investment house Rockaway Capital has big plans for a “pan-European online travel agency leader” after buying the assets of Unister Travel. Unister filed into voluntary insolvency in July this year just days after the death of its CEO Thomas Wagner and co-founder Oliver Schilling in a plane crash in Italy. Unister owned a large range of [...]
Travel companies have countless opportunities to grow revenue and engage their customers. But they still face fierce competition for their audience’s attention and business. In this guide, discover how optimisation can help your business amplify bookings, cross-sales and ancillary purchases. Learn how you can stay ahead of the curve and make website optimisation a true [...]
Are you interested in facilitating conversations to catch issues, resolve problems, and build fans for life? Boosting conversions on-site and dramatically decreasing the number of visitors who bounce? Optimizing your digital ads so you’re driving leads quicker than the time it takes to read these bullets?. “The Marketer’s Ultimate Guide to Reviews.” conteins top tips and tricks from [...]
Sweeping changes have transformed traditional vacation rentals into one of online travel's hottest and best-funded segments. A new Phocuswright report, A Market Transformed: Private Accommodation in the U.S., offers a detailed look at how this dynamic segment has evolved and where it's headed. Amid the rise of HomeAway and Airbnb, rental growth has surged in [...]
Skift’s “Future of Hospitality Entrepreneurship” trend report takes a closer look at how the five key trends are shaping the industry today. Two of the trends focus on entrepreneurs looking to start new companies, examining the growth of the ecosystem developing around accommodation-sharing and category leader Airbnb. Another trend examines the importance of mobile devices [...]
Airbnb is projecting it will earn (before interest and taxes and depreciation) as much as $3.5 billion a year by 2020, according to sources close to the company. That's more than the bottom lines of 85% of the companies in the Fortune 500. It would also be a 3,400% increase from what the company had [...]
Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer experience. This post will examine the seven most effective examples of travel brands reaching customers with relevant mobile marketing, looking into specific mobile techniques [...]