While total retail sales are growing at a trepid rate in the US, the outlook for digital commerce, including mobile, is vastly different. Far more sales are influenced today by digital shopping, driven by the exceptional performance of Amazon.com and increased consumer spending via mobile devices. eMarketer has created this infographic Snapshot of the US retail market, including shoppers and buyers by device, sales by device and ad spending, to help marketers in the retail ecosystem understand their customers and competitors. As I have always said, it would be a huge mistake for the travel industry not to learn from other verticals which share similar challenges.
Sobre el Autor: Javier González-Soria
Dr. Javier Gonzalez-Soria y Moreno de la Santa is an
international expert in online travel, eCommerce, eMarketing, mCommerce, connectivity and digital transformation.