Inauguración de la Jornada sobre los "Cosmopolitas", la nueva categoría de viajeros, con un potencial de 90 millones de viajes al año, en la que centrará en 2017 sus esfuerzos de promoción Turespaña.
El Director General de Turespaña explica cómo se ha gestado la actual apuesta de captación de viajeros cualificados a España, categorizados como "Cosmopolitas", siendo el resultado de un profundo y cuidado estudio de mercado que ha permitido segmentar adecuadamente los mercados para encontrar las opciones con volumen más interesantes para España en términos de calidad [...]
Terry Kane, Head of Travel for UK at Facebook, explains at the Phocuswright Conference in Amsterdam that personalization, based on segmentation, as a direct consequence of the mobile adoption, is key to live up to the travelers' expectations
Technology is reshaping tourism businesses and redefining the contours of the tourism environment. Intelligence has become a fundamental tool for the strategic management of any destination. Business intelligence, big data, robots and artificial intelligence are innovative and powerful instruments of smart tourism. This session will address the impact of new technological developments on different tourism [...]
The technology disruptions that have transformed other sectors of travel now loom over the aviation industry, threatening to destroy everything from profit margins to long-term relationships with customers. In order to survive, airlines will need to reimagine their relationship with customers and how they sell their own products, using technology to transform their business for [...]
Here’s a roundup of the trends and announcements that stole the show at the Mobile World Congress and will have a tangible impact on the apps and platforms sphere in 2017 and beyond: The virtual reality (VR) market is expanding and improving; The next generation of mobile networking was as highly anticipated; Artificial intelligence (AI) is being leveraged [...]
Now Google Maps' users can build bucket lists of places they’ve visited or plan to visit and share these lists with friends. Users benefit by learning about interesting new destinations from each other and Google benefits – as always – by gathering more data about our preferences. This is further proof of Google's self-confessed move [...]
Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to engage and win them over. [...]
While total retail sales are growing at a trepid rate in the US, the outlook for digital commerce, including mobile, is vastly different. Far more sales are influenced today by digital shopping, driven by the exceptional performance of Amazon.com and increased consumer spending via mobile devices. eMarketer has created this infographic Snapshot of the US [...]
This is a truly exciting yet challenging time for consumer-facing brands in travel. The breakneck pace of disruption in mobile computing, social media, digital content creation and content delivery has completely altered the way consumers shop for, book, share and ultimately experience travel. Instant access to product information and reviews via user generated content (UGS) [...]