travelthink

La respuesta no es obvia, ni en uno ni otro sentido. Lo que es evidente es la necesidad de analizar el problema, ya que según Nielsen, las redes sociales y blogs suponen el 23 por ciento de nuestro tiempo on line, más que el correo electrónico y leer noticias. Y aunque la gran mayoría de [...]

Estudios recientes revelan que para algunos viajeros lo que más importa a la hora de planificar un viaje no es a donde ir, sino más bien quien ha viajado ya a ese destino. Ver en la pantalla del ordenador las fotos de lugares exóticos de sus amigos es una importante inspiración a la hora de [...]

Headline findings include that 40% of travel companies rate social media as increasingly important in connecting with tourists and 20% believe it to be the single biggest opportunity for increasing business. After browsing social websites, 52% of travellers change their travel plans – 15% switch airline, 35% switch hotel and 12% visit a different country [...]

Text100's Digital Index: Travel & Tourism study investigates how travellers in different regions are getting inspiration, making decisions, conducting purchases, and sharing experiences to do with their vacations, based on extensive global consumer research on a global scale. A sizeable study of leisure trippers in 13 countries around has shed further light on how important [...]

El más importante: Hacerlo todo con tiempo. Aunque el viajero tenga las ventajas de facturación y acceso preferente, el tiempo sigue siendo una herramienta muy valiosa de viaje y quizás la única bajo nuestro control. Las ventajas son evidentes: - Planificar y reservar temprano  da la mayor cantidad de opciones, especialmente cuando los vuelos están [...]

Conventional wisdom about showing anger in negotiations is sometimes contradictory: You should hide your true feelings behind a poker face, some say. Others recommend acting angry even if you’re not, as lawyers often do. New findings from negotiation researchers, however, reveal that both bits of advice are too simplistic, and they suggest a more effective [...]

  The intense focus in the industry on creating a strong presence and thriving online and mobile channels can be telling of just how much hotel marketers believe consumers are evolving. Last month during a general session at the EyeforTravel North American Distribution Summit in Las Vegas, Clem Bason, president of the Hotwire Group, said [...]

With the growing number of hotel bookings coming via the mobile device, hoteliers are evolving their strategy to distribute and price inventory on mobile channels correctly. Until recently, mobile channels had been pinned as last-minute discount channels where travelers could find deals on hotel rooms. Hoteliers bought into that notion and were giving inventory to [...]

Loyalty is a big business in travel – travelers accumulated an estimated value of $48 billion in loyalty points last year, while companies spent around $2 billion in actual cash. And yet, according to the CMO Council, only 13% of marketers believe their program has been “highly effective.”  With all of this money floating around – and the business [...]