Social media has an increasingly important role in many aspects of the hospitalty industry. Yet, its contribution to driving hotel bookings is still under strong debate among hotel marketes. A new Cornell study now attempts to quantify the impact of social media upon lodging performance as measured by bookings, occupancy, and revenue. Social media has [...]
Apenas queda algún directivo que no sea plenamente consciente del profundo cambio que se está produciendo en los últimos años en las relaciones consumidor-empresa Un cambio que ha inclinado definitivamente la balanza del lado del consumidor. Este cuenta con la información necesaria y el acceso suficiente para poder decidir en cada momento a quién presta [...]
Driven by the opportunities of an underserved domestic and intra-regional air transport market as well as poor land transport infrastructure, Fastjet, backed by easyJet´s founder Sir Stelios Haji-Ioannou, officially started operations in November 2012 and aims to gradually expand to other Sub-Saharan regions to become the first ever Pan-African budget carrier, introducing European style LCC [...]
What Users Want Most From Mobile Sites Today, a study from Google (conducted by Sterling Research and SmithGeiger, independent market research firms) which surveyed 1,088 US adult smartphone Internet users in July 2012, has nothing especially revealing or controversial in their particular findings. What’s more interesting about the study is the data about features and [...]
At phocuswright Europe Conference 2016 different stakeholders stated that the main aim is to serve the business Traveler regardless there old fashioned policy restrictions in terms of available content.
En los 6 años pasados en Google, creando y dirigiendo el Vertical de Travel en España, hasta llegar a ser uno de los más grandes de la compañía, así como miembro de su Global Travel Advisory Committee, he disfrutado de una visibilidad internacional única de lo que estaba sucediendo en cada mercado y de cuáles [...]
In the last 6 years at Google, creating and directing the Vertical Travel in Spain, to become one of the largest in EMEA and as member of its Global Travel Ads Advisory Committee, I have enjoyed a unique international visibility of what was happening in each market and what are the travel trends. And this [...]
Becky Schaumberg, a doctoral candidate in organizational behavior who conducted the research with Francis Flynn, the Paul E. Holden Professor of Organizational Behavior. at Standford GSB, have come with a counterintuitive conclusion: “Guilt-prone people tend to carry a strong sense of responsibility to others, and that responsibility makes other people see them as leaders.” Although “guilt” [...]
New research suggests that U.S. travel bookings through smartphones may have doubled in the past year, as more travelers buy the devices and more suppliers and travel intermediaries produce a broader range of travel apps. Almost 40% of the nearly 2,400 smartphone users surveyed byAtmosphere Research Group said they intended to use their mobile device [...]
Infographic: Email open rates by time of day David KirkpatrickOctober 26th, 2012 MarketingSherpa has been covering email marketing for a long time. And, while we’re always interested in the latest tactics, marketers still must never overlook the basics. For example, email timing. Searching through the MarketingSherpa Article Archive, I found this blog post from 2003, which refers [...]