The omni-channel concept As so often with jargon, the term omni-channel retail means different things to different people, but a useful way to think about it is to consider the evolution of the terminology here: Single channel: back in the early days of the web, the ecommerce store was essentially a single, standalone channel, [...]
España es el país de la OCDE, junto con Italia, con peor nivel en lectura y matemáticas. Españoles e italianos obtienen las peores notas de la OCDE por no entender el gráfico del recibo de la luz o no comprender textos densos como El Quijote. Éstas son las principales conclusiones del Programa Internacional para la [...]
Mobile’s reach into all aspects of online behavior extends into email use as well. Data from email testing company Litmus found that 47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year. In comparison, web users opened 32% of emails using a desktop [...]
The last example of this growing trend comes from Orbitz. Most of the focus for OWW (Orbitz) is on their mobile growth and attempt to brand themselves in foreign markets. The company, though, continues to struggle with growth, gaining market share, and profitability. While we see a lot of potential in mobile, it's a crowded [...]
Temas en este eNews A new business opportunity for OTAs: Technology Partner The Digital Tourism Brand Index , 2013 edition Are you ready for Mobile Email Marketing? Is Mobile Tech ready for Travellers? aBoatTime, innovación en el charter náutico Adventure Tourism, much more than a fashion Travelthink: un espacio para nuevas ideas y tendencias. A [...]
Temas en este eNews Europcar pone en marcha un sistema "Wi-Fi Everywhere" pionero en el sector del rent a car TTI's Intermediary Futures Conference ¿Pensamos lo suficiente en Asia? The Case for Digital Storytelling in Content Marketing Digital travel trends and some common sense take aways Biduzz, una nueva fórmula de comercialización turística DMOs: Cuando [...]
Digital design agency Huge, the team behind Four Seasons multi-million dollar web investment, has drawn together some of the current trends in online travel in its What Matters Now report. It’s not rocket science but there are some take aways for travel companies looking at new markets and potential customer segments. Are you ready for millenials? [...]
En Estados Unidos ya hay abierto un encendido debate acerca del papel de los DMO (Destination Management Organizations), también conocidos como Conventions&Visitor Bureaus (CVB), que son lo más similar a las Administraciones Turísticas que entendemos en España, en los ámbitos nacional, autonómico, provincial y local. Y el debate llega incluso a cuestionar su futura existencia. [...]
onzez-Soria y Moreno de l La Unión Internacional de Telecomunicaciones (UIT) prevé que alrededor de 2.100 millones de personas tengan, a finales de 2013, banda ancha de Internet en el móvil a través de 3G y 3G+. En la actualidad la cobertura de 3G alcanza casi el 50% del planeta. Asimismo, unos 2.700 millones de personas estarán [...]
The number of travelers who have smartphones and tablets has grown exponentially in the past two years, according to MMGY Global, a travel marketing agency, and Harrison Group. The office is no longer where many workers feel at their most productive, a new survey of European business travellers shows. Almost three quarters (73%) see journey time as [...]