travelthink

Finalmente parece que las compañías aéreas han descubierto algo que desde Google, hace más de 5 años, veníamos recomendándoles encarecidamente: Aprovechar el enorme potencial de YouTube para potenciar los valores de la marca y generar notoriedad en la comunidad de viajeros. A continuación he seleccionado algunos de los mejores anuncios de los últimos tiempos de [...]

57% of web users in Great Britain will access the internet via a mobile device in 2013. UK consumers are increasingly using mobile devices to connect to the internet. According to research released at the beginning of October by the Oxford Internet Institute, 57% of web users in Great Britain will access the internet via [...]

Baba Shiv, the Sanwa Bank, Limited, Professor of Marketing, Stanford GSB, and the R. Michael Shanahan Faculty Fellow for 2013-14, was one of my professors at Stanford who opened a complete new world of knowledge to me: neuroscience applied to the business world. As Prof. Shiv explains, the human brain is a sophisticated instrument. At [...]

Jesper Sørensen is the Robert A. and Elizabeth R. Jeffe Professor and Professor of Organizational Behavior at Stanford Graduate School of Business, and a Susan Ford Dorsey Faculty Fellow for 2013-2014. He defends than a A game-changing idea can win or lose depending on how quickly the consumer “gets” it. The Holy Grail for innovators often is not [...]

Digital travel sales in Europe are on a slow, steady growth curve when viewed as a whole, but breaking out travel trends in individual countries paints a less cohesive picture of the region. Though consumer behavior is maturing in general, there are distinct differences between travel shoppers and buyers in France, Germany, Italy and Spain—the [...]