Temas en este eNews Peter Long CEO of TUI Group, unveils the strategy to ride the waveMultiscreen Usage Roundup Showcasing the Latest Digital Marketing Trends The Powerlessness Paradox Facebook insights about Summer Travel Habits Driving Bookings with Amenities UK Video Ad Completion Rates Dip Multiscreen Usage Roundup TravelThink: un espacio para nuevas ideas y tendencias. [...]
Lógicamente si la respuesta a esa pregunta es no, hay muchas posibilidades de que en tu Organización no tengas uno y, aún más grave, que incluso ni siquiera sepan que hace falta. Pero no pienses que es una excepción, porque aún por desgracia muchos Consejos de Administración en España no han entendido la necesidad de [...]
Temas en este eNews Kenny Jacobs, CMO at Ryanair, explains the evolution of the company The customer and marketing analytics maturity model How Retail Marketers Are Solving the Attribution Equation Six ways to use Instagram for brand marketing The value of a digital ad Navigating a World of Digital Disruption The New CMO Guide: A [...]
Temas en este eNews Marc Ryan, CDO of Thomas Cook, explains his brilliant vision of how to accomplish a digital transformation The Growth CMO, personas and potential An Analysis of Consumer Email Habits Digital Video Better Be up to Millennial standars How to maximise ad spend across multiple devices Engaging the empowered holidaymaker The Inbounder [...]
With hotels and consumers seeing real benefits from the metasearch channel, what does it mean for the OTAs? Pamela Whitby takes a look. With metasearch players edging closer to the transaction, and OTAs integrating meta into their offerings, what does the future hold. Freedom of choice can be a wonderful thing but faced with countless travel websites consumers, more often [...]
Temas en este eNews Metasearch vs OTAs: collision course or room for both With Google Search Ads, Higher is Not Always Better Mobile Content and Activities Round Up Do you Keep Up in the digital and mobile marketing ecosystems? Understand The Unsettled European Payment Landscape 20 Cases of Innovative Digital Marketing Excellence Considerations for a [...]
Kenny Jacobs is interviewed by Tony D'astolfo, Managing Director of Phocuswright, and explains how the company is evolving to become customer centric and a real on line travel platform in the future.