Travel companies have countless opportunities to grow revenue and engage their customers. But they still face fierce competition for their audience’s attention and business. In this guide, discover how optimisation can help your business amplify bookings, cross-sales and ancillary purchases. Learn how you can stay ahead of the curve and make website optimisation a true [...]
Are you interested in facilitating conversations to catch issues, resolve problems, and build fans for life? Boosting conversions on-site and dramatically decreasing the number of visitors who bounce? Optimizing your digital ads so you’re driving leads quicker than the time it takes to read these bullets?. “The Marketer’s Ultimate Guide to Reviews.” conteins top tips and tricks from [...]
Sweeping changes have transformed traditional vacation rentals into one of online travel's hottest and best-funded segments. A new Phocuswright report, A Market Transformed: Private Accommodation in the U.S., offers a detailed look at how this dynamic segment has evolved and where it's headed. Amid the rise of HomeAway and Airbnb, rental growth has surged in [...]
Skift’s “Future of Hospitality Entrepreneurship” trend report takes a closer look at how the five key trends are shaping the industry today. Two of the trends focus on entrepreneurs looking to start new companies, examining the growth of the ecosystem developing around accommodation-sharing and category leader Airbnb. Another trend examines the importance of mobile devices [...]
Airbnb is projecting it will earn (before interest and taxes and depreciation) as much as $3.5 billion a year by 2020, according to sources close to the company. That's more than the bottom lines of 85% of the companies in the Fortune 500. It would also be a 3,400% increase from what the company had [...]
Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer experience. This post will examine the seven most effective examples of travel brands reaching customers with relevant mobile marketing, looking into specific mobile techniques [...]
Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer experience. This post will examine the seven most effective examples of travel brands reaching customers with relevant mobile marketing, looking into specific mobile techniques [...]
Do you want to know how travelers are finding your hotel? TrustYou recently collected research revealing travelers' similar behaviors during the search and booking processes. This study uncovers the relevant and important factors affecting the booking decision during the first step of the traveler journey. Among the findings: • 91% of travelers use search engines during [...]
Internet users in the UK expressed little interest in sponsored content in a November 2016 survey conducted by YouGov. Over one in four in the UK said they ignore such content completely. In Germany, only 13% said they completely ignored it. The survey also explored what users in the two countries did after viewing sponsored [...]
By first looking back at how we wrapped up 2016, and then looking forward at travel patterns until Spring, the new report offers a comprehensive look at travel in the New Year. Here are a few high-level insights and takeaways: 1. An overall increase in family travel in Q4. 2. The top departure dates for Latin [...]