Skift’s “Future of Hospitality Entrepreneurship” trend report takes a closer look at how the five key trends are shaping the industry today. Two of the trends focus on entrepreneurs looking to start new companies, examining the growth of the ecosystem developing around accommodation-sharing and category leader Airbnb. Another trend examines the importance of mobile devices and digital services to the hotel guest experience, a topic which has applicability to both new and established businesses alike. Two other trends take a closer look at how the concept of “living like a local” and food and beverage are helping various companies evolve the hospitality standards of the future.