As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, Everymundo and Skift consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market [...]
There are a dizzying number of types and sources of customer data, and this is what makes understanding the current data landscape so important. For retention marketing in particular, it is the valuable first-party data that makes it a powerful addition to any online omnichannel strategy. Data is categorized as one of the following: first [...]
The tradicional brick & mortar model for travel agencies has been questioned for years and is certainly diying, with the exception of China, with Ctrip further integrating Traveling Bestone and Qunar vacation businesses to implement its strategy in second-, third-, and fourth-tier cities across China. So far, Ctrip has opened over 5,500 retail outlets in 22 [...]
Digital commerce has been a growth opportunity for retailers and brands for more than 20 years. But today's demographic shifts and unparalleled advances in smartphone technology have created unique opportunities. Millennials, the generation of digital natives who do not remember a world without the internet, are now the largest segment of the U.S. population and [...]
A new report from Cornell University’s Center for Hospitality Research (CHR) informs this debate by suggesting a return on investment (ROI) analysis to determine which amenities are the best ones to offer. The research is described in: “Hotel Brand Standards: How to Pick the Right Amenities for Your Property,” by Chekitan S. Dev, Rebecca Hamilton, [...]
The CEOs of these companies seem more confident than ever in the ability for these strategies to have an impact on bookings. The more aggressive tone CEOs adopted earlier last year has gradually faded and the conversation about the so-called direct booking wars has moved beyond an us-versus-them mentality. What happens this year will be [...]
eMarketer has released its latest estimates for digital usage in the UK. According to a new report, “UK Digital Users: The eMarketer Forecast for 2017,” the proportion of the country’s population using the internet will swell to 82.0% this year, as majorities of UK residents engage in an expanding list of digital activities. Much of [...]
For media companies (or anyone with a digital business), getting past the reader’s (aka your) short attention span is a major challenge. By employing website optimization as a methodology, media companies have unparalleled opportunities to grow and engage their audience—and their bottom line. The Ultimate Guide to Website Optimization for Media Companies created by Optimizely provides [...]
Matilde Asian, la Secretaria de Estado de Turismo de España, pronunció el discurso inaugural del Travel Innovation Summit de Top Seeds Lab, celebrado en Madrid el 24 de Febrero, en colaboración con Twitter. En su intervención, ante una destacada audiencia de emprendedores, inversores y ejecutivos de la industria turística y digital, enfatizó la importancia de [...]
Investment house Rockaway Capital has big plans for a “pan-European online travel agency leader” after buying the assets of Unister Travel. Unister filed into voluntary insolvency in July this year just days after the death of its CEO Thomas Wagner and co-founder Oliver Schilling in a plane crash in Italy. Unister owned a large range of [...]