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Loyalty is a big business in travel – travelers accumulated an estimated value of $48 billion in loyalty points last year, while companies spent around $2 billion in actual cash. And yet, according to the CMO Council, only 13% of marketers believe their program has been “highly effective.”  With all of this money floating around – and the business [...]

Before a critical meeting with your boss, an important customer, or your teenage son or daughter, do you spend time mentally roughing out and revising what you are going to say?  If so, social psychologist Deborah Gruenfeld has a message for you: You are misdirecting your energy. Spend time instead practicing how to walk, stand, [...]

Augmented reality still has some challenges to overcome. For example, GPS is only accurate to within 30 feet (9 meters) and doesn't work as well indoors, although improved image recognition technology may be able to help. People may not want to rely on their mobile devices, which have small or mid size screens on which to superimpose [...]

Este año 2012 está siendo especialmente complicado, enfrentando a los proveedores turísticos con la aparente contradicción de tener que reducir costes al tiempo que deben esforzarse aún más por conseguir clientes, lo que necesariamente les lleva a tener múltiples alternativas de distribución y, por ende, de marketing, que tendrán un diferente peso a tenor de [...]

Between 2001 and the end of 2008, for example, no less than 15 U.S. airlines filed for bankruptcy. Around 2008, however, something unexpected occurred. Airlines suddenly leveled off. In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. So what happened? It is the result of the [...]

Tony Tyler has drawn the lines at the SITA Air Transport IT Summit in 2012 of how the future should look like from the perspective of IATA and has sent a clear message: Big Changes are to come. Often change is painfully slow even when there is an acknowledgement that it is needed. We see that [...]

Nobody can argue that the proliferation of online tools continues to dominate the pace of change in the ever-evolving hotel industry. It just becomes more and more comprehensive the use of search, social media and apps to shop and book hotel stays. Social media is impacting the whole lodging industry, from how a customer shops, what the [...]