Internet users in the UK expressed little interest in sponsored content in a November 2016 survey conducted by YouGov. Over one in four in the UK said they ignore such content completely. In Germany, only 13% said they completely ignored it. The survey also explored what users in the two countries did after viewing sponsored [...]
By first looking back at how we wrapped up 2016, and then looking forward at travel patterns until Spring, the new report offers a comprehensive look at travel in the New Year. Here are a few high-level insights and takeaways: 1. An overall increase in family travel in Q4. 2. The top departure dates for Latin [...]
This survey has been produced in association with EyeforTravel San Francisco Summit for the travel industry on the 24th and 25th of April. It outlines key digital trends, industry data, crucial market trends, and insights from airlines, hoteliers, solution providers, developers and associations - all of which will be sharing insights in San Francisco [...]
Isabel Thottam explains the in the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. If you’re a standard traveler, you book a ticket when you’re ready and don’t spend too much time thinking about the price [...]
Daniel E. Craig, Founder, Reknown, explains that the hotel industry isn’t known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel agencies are a perfect example. Rather than impede the growth of OTAs by maintaining tighter controls on rates [...]
Brexit. Trump. Terror. Amidst all the remarkable headlines, here's one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority of European travel bookings. According to a new report from travel industry research authority Phocuswright – European Online Travel Overview Twelfth Edition – offline channels [...]
We’ve all had the experience of searching online for a product and then being pelted with advertisements for that product – and every vaguely related product – for months afterward. The reason? Behavioral targeting, which gives advertisers the ability to personalize their messages to consumers, based on browsing history, location, and demographic information. Blame it [...]
The Internet of Things (IoT) is disrupting businesses, governments, and consumers and transforming how they interact with the world. Companies are going to spend almost $5 trillion on the IoT in the next five years — and the proliferation of connected devices and massive increase in data has started an analytical revolution. To gain insight [...]
Digital marketing is a great way to burn lots of cash, now more so than ever. As Matthew Barker, head of strategy at I&ITravelMedia, explains, it used to be that SEO and Adwords were the only game in town. These days we’re scrambling for mobile strategy and attribution models; first we needed a plan for [...]
Many business travelers’ preferences are shifting as a result of new technology solutions and ridesharing services are one of many new travel solutions that operate at the intersection of personal and work life. Lisa Fugere, mobility editor at Lyft, says that the collision of business and personal travel is nothing new; travelers have been using the [...]