For well over a decade, researchers in consumer behavior have debated whether the ever-expanding array of goods creates “choice overload” that can actually discourage people from buying. Barry Schwartz, a psychologist, wrote a famous 2004 book on what he called the “paradox of choice.” But many other scholars — not to mention marketing executives — [...]
As Hannah Sampson writes, The Walt Disney Company changed the vacation game with its MagicBand technology that gave visitors control over multiple parts of their trip with one wristband. Taking a page from that playbook — as well as a key architect of the Disney project — Carnival Corp. on Thursday plans to unveil its own wearable device that [...]
As Deanne Ting syas, while the hotel industry has said Airbnb isn’t as big a threat to their business as some may think it is, a new report from Morgan Stanley Research suggests otherwise. The report, called “Who Will Airbnb Hurt More — Hotels or OTAs? … One Year Later,” used survey data collected from [...]
As Riley Edmunds explains, our website is up and running, your analytics are hooked in, and you’re delivering fresh content on a regular basis. Now it's time to put those analytics to work and make sure your website offers the best possible experience for your audience. There are many metrics you can and should track [...]
Kevin May explains that there are many in the travel industry who look back fondly on the Glory Days of SEO – the era beforeGoogle starting making changes to its search pages. The apparent golden age of digital marketing let travel brands focus solely on two things: optimising pages based on their content, so they could appear as [...]
The challenges and opportunities the industry faces in serving the world’s 2.6 billion smartphone users are the subject of a new report produced by Sabre and Tnooz, Mobile in Travel: The End-to-End Impact. Each stage in the travel cycle has transitioned to mobile. This shift is prompting a rethink in how players in the travel [...]
Drew Bowering, Director of Market Management for Australia at Expedia’s Lodging Partner Services team, explains that understanding how travellers behave is critical to our business, and this insight ensures our hotel partners can connect and engage with travellers today and in the future. The $1.4 trillion global travel market is growing rapidly, is highly fragmented [...]
At the same time, industry and consumer pressures will generate more complexity in both content and technology. As consumers begin to expect more personalised content throughout their travel journey, the technology managing the differentiation of airline fares and services will become more complex. Those players who do not innovate fast enough to adapt to these [...]
Riley Newman, former head of data science at Airbnb, explains that the company looks at data as the voice of the customer, and data science as the interpretation of that voice. What’s more, Airbnb data scientists are not sitting around, holed up in their cubicles poring over spreadsheets. Instead, they’re actively engaged and organized to [...]
The holidays are the biggest shopping season of the year, and retailers are scrambling to capitalize on eager shoppers. But with consumers savvier than ever, how can retailers effectively implement a consistent and attractive omnichannel customer experience? SessionM recently surveyed over 7,000 smartphone users across all demographics to gain valuable insights into consumer shopping habits, and [...]