Daniel E. Craig, Founder, Reknown, explains that the hotel industry isn’t known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel agencies are a perfect example. Rather than impede the growth of OTAs by maintaining tighter controls on rates [...]
Brexit. Trump. Terror. Amidst all the remarkable headlines, here's one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority of European travel bookings. According to a new report from travel industry research authority Phocuswright – European Online Travel Overview Twelfth Edition – offline channels [...]
We’ve all had the experience of searching online for a product and then being pelted with advertisements for that product – and every vaguely related product – for months afterward. The reason? Behavioral targeting, which gives advertisers the ability to personalize their messages to consumers, based on browsing history, location, and demographic information. Blame it [...]
The Internet of Things (IoT) is disrupting businesses, governments, and consumers and transforming how they interact with the world. Companies are going to spend almost $5 trillion on the IoT in the next five years — and the proliferation of connected devices and massive increase in data has started an analytical revolution. To gain insight [...]
Digital marketing is a great way to burn lots of cash, now more so than ever. As Matthew Barker, head of strategy at I&ITravelMedia, explains, it used to be that SEO and Adwords were the only game in town. These days we’re scrambling for mobile strategy and attribution models; first we needed a plan for [...]
Many business travelers’ preferences are shifting as a result of new technology solutions and ridesharing services are one of many new travel solutions that operate at the intersection of personal and work life. Lisa Fugere, mobility editor at Lyft, says that the collision of business and personal travel is nothing new; travelers have been using the [...]
For well over a decade, researchers in consumer behavior have debated whether the ever-expanding array of goods creates “choice overload” that can actually discourage people from buying. Barry Schwartz, a psychologist, wrote a famous 2004 book on what he called the “paradox of choice.” But many other scholars — not to mention marketing executives — [...]
As Hannah Sampson writes, The Walt Disney Company changed the vacation game with its MagicBand technology that gave visitors control over multiple parts of their trip with one wristband. Taking a page from that playbook — as well as a key architect of the Disney project — Carnival Corp. on Thursday plans to unveil its own wearable device that [...]
As Deanne Ting syas, while the hotel industry has said Airbnb isn’t as big a threat to their business as some may think it is, a new report from Morgan Stanley Research suggests otherwise. The report, called “Who Will Airbnb Hurt More — Hotels or OTAs? … One Year Later,” used survey data collected from [...]
As Riley Edmunds explains, our website is up and running, your analytics are hooked in, and you’re delivering fresh content on a regular basis. Now it's time to put those analytics to work and make sure your website offers the best possible experience for your audience. There are many metrics you can and should track [...]