Text100's Digital Index: Travel & Tourism study investigates how travellers in different regions are getting inspiration, making decisions, conducting purchases, and sharing experiences to do with their vacations, based on extensive global consumer research on a global scale. A sizeable study of leisure trippers in 13 countries around has shed further light on how important [...]
El más importante: Hacerlo todo con tiempo. Aunque el viajero tenga las ventajas de facturación y acceso preferente, el tiempo sigue siendo una herramienta muy valiosa de viaje y quizás la única bajo nuestro control. Las ventajas son evidentes: - Planificar y reservar temprano da la mayor cantidad de opciones, especialmente cuando los vuelos están [...]
Conventional wisdom about showing anger in negotiations is sometimes contradictory: You should hide your true feelings behind a poker face, some say. Others recommend acting angry even if you’re not, as lawyers often do. New findings from negotiation researchers, however, reveal that both bits of advice are too simplistic, and they suggest a more effective [...]
The intense focus in the industry on creating a strong presence and thriving online and mobile channels can be telling of just how much hotel marketers believe consumers are evolving. Last month during a general session at the EyeforTravel North American Distribution Summit in Las Vegas, Clem Bason, president of the Hotwire Group, said [...]
With the growing number of hotel bookings coming via the mobile device, hoteliers are evolving their strategy to distribute and price inventory on mobile channels correctly. Until recently, mobile channels had been pinned as last-minute discount channels where travelers could find deals on hotel rooms. Hoteliers bought into that notion and were giving inventory to [...]
Loyalty is a big business in travel – travelers accumulated an estimated value of $48 billion in loyalty points last year, while companies spent around $2 billion in actual cash. And yet, according to the CMO Council, only 13% of marketers believe their program has been “highly effective.” With all of this money floating around – and the business [...]
Before a critical meeting with your boss, an important customer, or your teenage son or daughter, do you spend time mentally roughing out and revising what you are going to say? If so, social psychologist Deborah Gruenfeld has a message for you: You are misdirecting your energy. Spend time instead practicing how to walk, stand, [...]
Temas en este eNews Not to forget from Mobilize 2012 What are the Traveller´s Social Sharing Habits? Is it possible to innovate in a bureaucratic organization? New Mobile Services in Airlines Leer más...
Augmented reality still has some challenges to overcome. For example, GPS is only accurate to within 30 feet (9 meters) and doesn't work as well indoors, although improved image recognition technology may be able to help. People may not want to rely on their mobile devices, which have small or mid size screens on which to superimpose [...]
Este año 2012 está siendo especialmente complicado, enfrentando a los proveedores turísticos con la aparente contradicción de tener que reducir costes al tiempo que deben esforzarse aún más por conseguir clientes, lo que necesariamente les lleva a tener múltiples alternativas de distribución y, por ende, de marketing, que tendrán un diferente peso a tenor de [...]