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To better understand the consumers' thought processes before booking online travel, Yahoo! Search Marketing partnered with Compete Inc. to observe the behavior of two million online travel consumers- their travel site visitation and search behavior. These consumer behaviors were observed over 90 days leading up to an online air, hotel or vacation package booking. The [...]

The travel industry in Asia is not too well known in Europe, especially in the south, though it is the stage of intense competition between the global travel giants as Priceline and Expedia, with local players involved. Thus, I think it is interesting to try to outline five macro level trends which are impacting the [...]

While desktops will likely remain the primary method of Internet use for most users in 2014 in first world countries, there’s no denying mobile is a big player. For businesses, this means some serious changes as more workers than ever shift from being tied to a desktop or laptop PC to connecting to files from [...]

Most people understand that to be successful, they need to network. But actually going out and doing it is another matter. People “are daunted by the task and believe it requires inauthentic, uncomfortable behavior and is an activity that is inconsistent with focusing on job performance,” says Jeffrey Pfeffer, a Stanford professor of organizational behavior, [...]

A new TripAdvisor social media travel survey of more than 1,700 U.S. respondents reveals a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks. Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a [...]

It is always complicate to be updated about what are the best digital tools to help you in yor marketing efforts. Here is a suggestion of 10 tools that could make your life as marketeer easier, if you cannot rely on the expertise of a digital agency: 1. Feedly. Since the disapparition of Google Reader, [...]

Two decades ago the emergence of online travel marked a revolution in the shopping and buying of travel. So with the evolution that has followed, what’s shaping online travel today? Amadeus, the tech company, defends that savvy consumers are looking for personalization, seamless mobility and unique travel experiences. As competition increases and marketing and processing [...]

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. The first coupons were distributed in the street, displayed within magazines, and placed inside post boxes.With the rapid development of technology including the invention of the internet, coupons have also changed over time, becoming predominantly distributed [...]