Temas en este eNews Shifting marketing dollars from television to online advertising pay off World Travel Market 2014 Industry Report Free WiFi Tops Business Travelers? List of Hotel Must-Haves Now is the Time, from BCG Entrevista con Enrique Ruiz de Lera Entrevista con Jose Vicente Silva The Future of Marketing TravelThink: un espacio para nuevas [...]
There is much (and growing) research that tells us about the critical role Social + Mobile, a.k.a. SoMo, plays in the daily lives of consumers. Social networking has passed gaming to become the #1 mobile app activity [Flurry] 60% of time spent on the mobile internet is devoted to social networking [Ground Truth] More than [...]
Temas en este eNews Is Social a Big Help to Ecommerce? Mobile Travel Sales in U.S. Forecast to Reach One Third of All Digital Sales by 2017 Phocuswright Conference 2014 Connected Air Travellers: Reach a unique audience in a unique way The Future of Travel Marketing According to Starwood The State of Student Travel Best [...]
Dennis Schaal, from Skift, explains that claims of an unyielding network effect are often so much hot air such as when Expedia claims that it has “mutually beneficial supply agreements” that reinforce its global marketplace. Still, when companies such as TripAdvisor, which attracts more than 100 user reviews and ratings per minute, truly achieve [...]
To better understand the consumers' thought processes before booking online travel, Yahoo! Search Marketing partnered with Compete Inc. to observe the behavior of two million online travel consumers- their travel site visitation and search behavior. These consumer behaviors were observed over 90 days leading up to an online air, hotel or vacation package booking. The [...]
The travel industry in Asia is not too well known in Europe, especially in the south, though it is the stage of intense competition between the global travel giants as Priceline and Expedia, with local players involved. Thus, I think it is interesting to try to outline five macro level trends which are impacting the [...]
While desktops will likely remain the primary method of Internet use for most users in 2014 in first world countries, there’s no denying mobile is a big player. For businesses, this means some serious changes as more workers than ever shift from being tied to a desktop or laptop PC to connecting to files from [...]
Temas en este eNews Why Community-Driven Companies Will Always Win Maximizing Upsells Through Personalization Future of Travel in Asia How Mobile is changing business in 2014 Understanding the UK Communications Market TravelThink: un espacio para nuevas ideas y tendencias. A place for new ideas and trends Leer más...
Most people understand that to be successful, they need to network. But actually going out and doing it is another matter. People “are daunted by the task and believe it requires inauthentic, uncomfortable behavior and is an activity that is inconsistent with focusing on job performance,” says Jeffrey Pfeffer, a Stanford professor of organizational behavior, [...]
A new TripAdvisor social media travel survey of more than 1,700 U.S. respondents reveals a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks. Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a [...]