Seneca said “Ignoranti, quem portum petat, nullus suus ventus est”. Clearly, Travel Companies, when defining their future, must try to understand how they can create more value for their customers. And that involves to determine who should be those customers, as the greatest mistake for a company is trying to be everything for everyone. This [...]
Temas en este eNews Air Canada: Gift of Home for the Holidays Iberia: Un pasajero inesperado a bordo Munich Airport & Lufthansa: Caring about the little moments Air Berlin: Flying home for Christmas tour kicks-off with a special surprise WestJet Christmas Miracle: Spirit of Giving Japanese KFC Christmas Commercial Groupon: Gift Suprises, Gift Joy Loteria [...]
Temas en este eNews Imitation Can Sometimes Beat Innovation Mothers Need Some Time Away from Social Media Social Sharing in Travel Paid App Install Ads Pay Off The Forrester Wave: Cross-Channel Attribution Providers, Q4 2014 Online travel in Latin America: A big, complicated opportunity Transformation: The Imperative to Change 7 Key Marketing Trends for 2015 [...]
Skift + American Express asked them— in an online survey — what hotel amenities they look for while on the road. The results show that business travelers prize features that help them work faster and more effectively. We’ve outlined the top-level results of our survey below.Topline Result, Chart below: Free WiFi tops the list of [...]
Temas en este eNews Shifting marketing dollars from television to online advertising pay off World Travel Market 2014 Industry Report Free WiFi Tops Business Travelers? List of Hotel Must-Haves Now is the Time, from BCG Entrevista con Enrique Ruiz de Lera Entrevista con Jose Vicente Silva The Future of Marketing TravelThink: un espacio para nuevas [...]
There is much (and growing) research that tells us about the critical role Social + Mobile, a.k.a. SoMo, plays in the daily lives of consumers. Social networking has passed gaming to become the #1 mobile app activity [Flurry] 60% of time spent on the mobile internet is devoted to social networking [Ground Truth] More than [...]
Temas en este eNews Is Social a Big Help to Ecommerce? Mobile Travel Sales in U.S. Forecast to Reach One Third of All Digital Sales by 2017 Phocuswright Conference 2014 Connected Air Travellers: Reach a unique audience in a unique way The Future of Travel Marketing According to Starwood The State of Student Travel Best [...]
Dennis Schaal, from Skift, explains that claims of an unyielding network effect are often so much hot air such as when Expedia claims that it has “mutually beneficial supply agreements” that reinforce its global marketplace. Still, when companies such as TripAdvisor, which attracts more than 100 user reviews and ratings per minute, truly achieve [...]