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  Research from Acquity Group points to the opportunity to drive those sales directly from a social platform, with 60 percent of consumers ranking convenience in their top two most important factors when shopping on social media and nearly one-third of consumers saying they would be willing to try shopping on a social site. Already, [...]

ASTA’s Paul Ruden, senior vice president of government affairs, and Jim Davidson, CEO of Farelogix, agree on one thing: Airlines should enable the sale of their ancillary products and services through the GDSs. Ruden believes the airlines should be required by the Transportation Department to sell the products through GDSs and thinks one of the options [...]

Hotels, airlines and car rental agencies are more aggressively promoting the chance to upgrade your room, seat or set of wheels for a price that is often (but not always) less than you would have paid if you had reserved that business-class ticket or hotel suite in the first place.   Usually, these offers are presented [...]

  The TripBarometer Mobile & Social Survey conducted by Tripadvisor has found that nearly two-thirds of U.S. travelers (61%) report using social media while on vacation. Forty-six percent (46%) of that group—nearly half of the travelers who use social media—cited a fear of missing out on news from their friends and families as a reason for [...]

Hospitality and travel organizations need an analytic-based approach that focuses on using the masses of digital (web and mobile) data that is available to help identify what customers are searching for online and how content and search results can be tailored to deliver what the customer wants. There is a need for added marketing technology [...]