javier

Acerca de Javier González-Soria

Dr. Javier Gonzalez-Soria y Moreno de la Santa is an international expert in online travel, eCommerce, eMarketing, mCommerce, connectivity and digital transformation.
5 03, 2017

7 Mobile Marketing Techniques for the Travel Industry

Por |2023-02-17T21:20:46+01:00marzo 5th, 2017|Etiquetas: |

Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer experience. This post will examine the seven most effective examples of travel brands reaching customers with relevant mobile marketing, looking into specific mobile techniques [...]

5 03, 2017

Travelers’ Online Search and Booking Behaviors

Por |2020-12-06T21:25:30+01:00marzo 5th, 2017|Etiquetas: |

Do you want to know how travelers are finding your hotel? TrustYou recently collected research revealing travelers' similar behaviors during the search and booking processes. This study uncovers the relevant and important factors affecting the booking decision during the first step of the traveler journey. Among the findings:  • 91% of travelers use search engines during [...]

5 03, 2017

UK Internet Users Give Cold Shoulder to Sponsored Content

Por |2023-02-17T21:20:46+01:00marzo 5th, 2017|Etiquetas: |

Internet users in the UK expressed little interest in sponsored content in a November 2016 survey conducted by YouGov. Over one in four in the UK said they ignore such content completely. In Germany, only 13% said they completely ignored it. The survey also explored what users in the two countries did after viewing sponsored [...]

5 03, 2017

Sojern’s Global Travel Insights for 2017

Por |2020-11-27T08:08:28+01:00marzo 5th, 2017|Etiquetas: |

By first looking back at how we wrapped up 2016, and then looking forward at travel patterns until Spring, the new report offers a comprehensive look at travel in the New Year. Here are a few high-level insights and takeaways: 1. An overall increase in family travel in Q4. 2. The top departure dates for Latin [...]

5 03, 2017

How will you Create That Seamless Travel Experience?

Por |2023-02-17T21:20:46+01:00marzo 5th, 2017|Etiquetas: |

Most travellers today have a mobile or a tablet to help with the planning, search and the on trip experience. We wanted to see how travel brands are leveraging these tools to make sure their connected traveller has the best possible experience? So to get a market perspective, Jumpshot has surveyed over 164 travel experts [...]

5 03, 2017

Marketing and Mobile Strategies to Engage the Connected Traveller

Por |2023-02-17T21:20:46+01:00marzo 5th, 2017|Etiquetas: |

  This survey has been produced in association with EyeforTravel San Francisco Summit for the travel industry on the 24th and 25th of April. It outlines key digital trends, industry data, crucial market trends, and insights from airlines, hoteliers, solution providers, developers and associations - all of which will be sharing insights in San Francisco [...]

25 02, 2017

Ovidio de Andrés explica la importancia de la especialización

Por |2020-11-25T08:21:11+01:00febrero 25th, 2017|Etiquetas: , |

En su participación en el Travel Innovation Summit organizado por Top Seeds Lab y Twitter, en Madrid, en el que analizaron las principales tendencias desde diferentes puntos de vista, el Presidente de Logitravel explicó como han sabido usar las nuevas tecnologías para hacer eficientemente cosas que hacían los tour operadores hace años y cómo la [...]

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