It is always complicate to be updated about what are the best digital tools to help you in yor marketing efforts. Here is a suggestion of 10 tools that could make your life as marketeer easier, if you cannot rely on the expertise of a digital agency:

1. Feedly. Since the disapparition of Google Reader, Feedly is a good solution as it allows to create folders for various topics and then add content to them, so everything is easily accessible.2. Offerpop. Offerpop offers a wide range of products across social platforms—Facebook, Twitter, Pinterest, Instagram, even Tumblr and Vine—and it’s not lacking in options for promotions, from Pinterest contests to Facebook and Twitter sweepstakes. Maybe most important: It’s easy to get along with. You can draft customized content for each promotion, and the text instructions and image dimensions are out there for everyone to see. So, our graphic designer can easily come up with visuals and drop them in, no coding needed.

3. PromoJam. Though it doesn’t have quite the number of promotion options as Offerpop, PromoJam is significantly more affordable (about $30 each month for a basic account), so it works well for one-off Facebook promotions and for clients with limited budgets. The interface is user-friendly and requires no coding, so customizable promotions can be set up quickly. I’ll also give them kudos for customer service.

4. GroupHigh.  GroupHigh is a useful tool for identifying topic-specific bloggers in various locations. It is also very helpful for quickly finding bloggers’ social media stats and information. What it isn’t is a substitute for creating genuine, strong relationships with bloggers and for really getting to know them. A  blogger does not want to know that you found them through a search on GroupHigh. They want you to read their blog, connect on social media, and get to know them before shooting off a blind invitation to get together.

5. Followerwonk. Followerwonk enables you to see where Twitter followers are located, analyze Twitter profiles, and search for keywords in Twitter bios. It also has a simple display that organizes data into basic graphs and charts that are easy to understand and use. One other useful function: Comparing the social graph of one Twitter account to as many as two others, such as those of competitors, friends, or industry leaders.

6. Sprout Social. It focuses on a team approach, as there are usually multiple people managing social media. Also, all the functions to manage and monitor engagement across platforms are quite attractive.

7. Canva. Think of Canva as an affordable personal stylist to help you stand out at the overcrowded social media party. This free app enables users to create basic design pieces in a snap, such as graphics for blogs and social media. It clearly makes the distinction between itself and pro tools such as Photoshop or InDesign. Instead, Canva simply helps with content layout, and it may be helpful to those who don’t always have access to a graphic designer and just need to create simple, attractive graphic content.

8. Pulse. This app aims to simplify our news experience by delivering news direct from influencers (identified through LinkedIn) that interests us most, all in one place. Basically, it’s a personalized newsfeed.

9. Camtasia. Shorter is better when it comes to video these days, and this tool makes it a snap to edit or combine short videos. Ideal for projects that don’t require—or don’t have the budget for—professional video but still have to look somewhat polished.

10. LinkedIn tags. Similar to Twitter lists (another go-to tool), you can assign tags to your LinkedIn connections, such as “Clients”  for easy access.