The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base.
It seems Facebook is testing a redesigned surface on city Pages that showcases information about your city. This content already exists on Facebook, and during this test Fcebook will be centralizing it in a way that is more personalized and relevant to you. So, this new feature can help people get a better sense of their city, or a city they’re visiting through their friends’ eyes.