UK Digital Usage Still Growing: Oldest and youngest users driving uptake
UK Digital Usage Still Growing: Oldest and youngest users driving uptake
eMarketer has released its latest estimates for digital usage in the UK. According to a new report, “UK Digital Users: The eMarketer Forecast for 2017,” the proportion of the country’s population using the internet will swell to 82.0% this year, as majorities of UK residents engage in an expanding list of digital activities.
Much of the expected growth for most digital devices and activities is expected to come from the far ends of the age spectrum.
Dr. Javier Gonzalez-Soria y Moreno de la Santa is an
international expert in online travel, eCommerce, eMarketing, mCommerce, connectivity and digital transformation.