The challenges and opportunities the industry faces in serving the world’s 2.6 billion smartphone users are the subject of a new report produced by Sabre and Tnooz, Mobile in Travel: The End-to-End Impact.
Each stage in the travel cycle has transitioned to mobile. This shift is prompting a rethink in how players in the travel industry engage with each other and with travelers in this here-to-stay, mobile first, always-connected environment. Most people are familiar with what mobile can do in travel, from search to booking via maps and Twitter chats. But how does this scale of information end up being instantly accessible on a five-inch by three-inch screen? This paper will explore trends and look into the technical and commercial conversations which need to take place between varied stakeholders, such as suppliers, agencies (online and corporate) and technology providers, so consumers get everything they need in the palm of their hands. Or on their wrists
