Despite lacking a marketing strategy, many travel brands are popular on Pinterest, the social scrapbooking site. According to Pinterest analytics firms Curalate and Pinfluencer. That makes intuitive sense, because the site is about being a place where you can save images of things you want to remember and travel images can be quite inspirational. When users [...]
The number one goal of any travel company is to increase conversion. The higher the conversion, the better the profit. There are, of course, multiple and age-old methodologies to achieve this goal. Now we are going to focus in “sense of urgency” analytics (while customer makes a booking or reservation). Gone are the days where travel [...]
La fusión entre American Airlines y US Airways va a servir para responder a la pregunta de si una compañía de bajo coste y una compañía de bandera son tan diferentes e irreconciliables o por contra pueden fusionar para crear un híbrido. A diferencia de la fusión de United / Continental, dos grandes compañías aéreas con [...]
Next-gen architecture is about three key elements: social media, content, and accessibility. All designed for people, not robots.The overall consensus as that there was lots of room for brand to improve their mobile presence, and we should expect to see more attention, bigger budgets, and lots of resources allocated to this area in the next [...]
Temas en este eNews Next Generation Site Architecture Los mejores anuncios relacionados con el turismo de 2013 Eyefortravel´s Travel Distribution Summit Europe 2013 Best Examples of How to Create Urgency to Buy Value Creation sells more rooms at higher prices Leer más...
It’s not rate alone that converts heads to beds. An important element in generating loyalty and profit is value creation. Midscale segments are chipping away at the upper-upscale and luxury segments because they’re offering free continental breakfasts and Wi-Fi. The point is, travellers are looking for value beyond ADR and the hotels getting the best return on [...]
There are some very basic yet fundamental human emotions at work here: Hunter / warrior competitiveness A need to be liked and / or be successful A desire to be on the right / winning team These emotions are the very ones that marketeers want to tap into because they will often override rational buying [...]