The Internet of Things (IoT) is disrupting businesses, governments, and consumers and transforming how they interact with the world. Companies are going to spend almost $5 trillion on the IoT in the next five years — and the proliferation of connected devices and massive increase in data has started an analytical revolution. To gain insight [...]
Digital marketing is a great way to burn lots of cash, now more so than ever. As Matthew Barker, head of strategy at I&ITravelMedia, explains, it used to be that SEO and Adwords were the only game in town. These days we’re scrambling for mobile strategy and attribution models; first we needed a plan for [...]
Many business travelers’ preferences are shifting as a result of new technology solutions and ridesharing services are one of many new travel solutions that operate at the intersection of personal and work life. Lisa Fugere, mobility editor at Lyft, says that the collision of business and personal travel is nothing new; travelers have been using the [...]
For well over a decade, researchers in consumer behavior have debated whether the ever-expanding array of goods creates “choice overload” that can actually discourage people from buying. Barry Schwartz, a psychologist, wrote a famous 2004 book on what he called the “paradox of choice.” But many other scholars — not to mention marketing executives — [...]
As Hannah Sampson writes, The Walt Disney Company changed the vacation game with its MagicBand technology that gave visitors control over multiple parts of their trip with one wristband. Taking a page from that playbook — as well as a key architect of the Disney project — Carnival Corp. on Thursday plans to unveil its own wearable device that [...]
As Deanne Ting syas, while the hotel industry has said Airbnb isn’t as big a threat to their business as some may think it is, a new report from Morgan Stanley Research suggests otherwise. The report, called “Who Will Airbnb Hurt More — Hotels or OTAs? … One Year Later,” used survey data collected from [...]
As Riley Edmunds explains, our website is up and running, your analytics are hooked in, and you’re delivering fresh content on a regular basis. Now it's time to put those analytics to work and make sure your website offers the best possible experience for your audience. There are many metrics you can and should track [...]
Una intensa semana en Los Ángeles, asistiendo a la Conferencia de Phocuswright, la más importante del mundo dedicada a Travel Tech, exige un tiempo para poder digerir toda la información, formal e informal, que en la misma se comparte. Por eso he querido esperar un tiempo prudencial antes de escribir mis primeras conclusiones derivadas de [...]
Kevin May explains that there are many in the travel industry who look back fondly on the Glory Days of SEO – the era beforeGoogle starting making changes to its search pages. The apparent golden age of digital marketing let travel brands focus solely on two things: optimising pages based on their content, so they could appear as [...]
The challenges and opportunities the industry faces in serving the world’s 2.6 billion smartphone users are the subject of a new report produced by Sabre and Tnooz, Mobile in Travel: The End-to-End Impact. Each stage in the travel cycle has transitioned to mobile. This shift is prompting a rethink in how players in the travel [...]