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noviembre 2013
Andreas Schräder, de OdigeO, es entrevistado por Javier González-Soria
Andreas Schräder es el responsable de Internacionalización, Movilidad, Nuevos Proyectos y Marcas en OdigeO, el grupo turístico que reune a [...]
Los Viajeros Británicos quieren estar siempre conectados en destino
Dr. Javier González-Soria y Moreno de la Sant El estudio realizado por Lastminute.com en Julio de 2013 sobre sus viajeros [...]
e-News nº 13 del Año 7 / Year 7, n. 13
Temas en este eNews Análisis de la Conectividad de los Viajeros y los diferentes actores turísticos Los Viajeros Británicos quieren [...]
octubre 2013
e-News nº 12 del Año 7 / Year 7, n. 12
Temas en este eNews The actionable Travel Phases Model Sabemos qué es la innovación en el sector turístico? Understanding Social [...]
Internet Connection is the main priority for the today Travellers
There really is no place like home, unless it’s a hotel which offers free internet connection according to new [...]
Understanding Social Media, a goal for the Travel Industry
Based on preliminary results of a new ten year, longitudinal study of social media and social media users, (1,100,000+ online [...]
Are Travel Brands ready for the Millenials?
If there is a silver lining to the sustained economic downturn that now appears to be receding, it is the [...]
septiembre 2013
How Customer Acquisition Works
By Javier Gozález-Soria y Moreno de la Santa Many times I have been asked about how a business in the [...]
Do You Know What the Clients Want?
Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible [...]
e-News nº 11 del Año 7 / Year 7, n. 11
Temas en este eNews Iñaki Berenguer explica las claves de su éxito ConnectedtoGo y Room Mate revolucionan el mundo del [...]
How to Measure your Facebook Page
Many travel companies want to throw their resources into quickly building up their Facebook fan base and engagement by running a sweepstakes, but [...]
New Approaches to Air Fares: Brand Fares
Branded fares are similar to fare families, where amenities are linked to existing fare categories, with higher fares providing more [...]
agosto 2013
e-News nº 10 del Año 7 / Year 7, n. 10
Temas en este eNews Understanding Mobile: Smartphones and Tablets are different II Encuentro Turismo: La Revolución M y el turismo [...]
Por qué las OTAs son más rentables que las Agencias Tradicionales
Hay una tendencia sostenida que nos muestra como las grandes agencias de viajes on line siguen creciendo de forma imparable, [...]
Understanding Mobile: Smartphones and Tablets are different
Consumers use smartphones and tablets in markedly different ways when researching and booking travel. So, therefore, separate strategies are needed [...]
Can you make it without Metasearchers?
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, [...]
julio 2013
e-News nº 9 del Año 7 / Year 7, n. 9
Temas en este eNews Actividades y Tours en Destino, la siguiente revolución on line? How the customer acquisition works in [...]
New Rules for Internet Pricing at Hotels?
IHG in March announced that travelers who sign up for its Priority Club will not have to pay for basic [...]
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