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Recent posts
febrero 2015
¿ Sabes lo que es un Chief Digital Officer ?
Lógicamente si la respuesta a esa pregunta es no, hay muchas posibilidades de que en tu Organización no tengas uno [...]
e-News nº 2 del Año 9 / Year 9, n.2
Temas en este eNews Reflexiones sobre el in-flight WiFi ¿ Sabes qué es un Chief Digital Officer? Why Virtual Teams [...]
Reflexiones sobre el In-flight WiFi
Yo entiendo que debe contemplarse el WiFi tanto en aviones como en hoteles, en indisoluble relación con otra línea [...]
enero 2015
e-News nº 1 del Año 9 / Year 9, n.1
Temas en este eNews Hyperconnected Travel and Transportation in Action Digital Marketing Trends of 2015 Mobile Help Marketers Gain Customer [...]
diciembre 2014
Are you Ready for the «Millennials»?
Seneca said “Ignoranti, quem portum petat, nullus suus ventus est”. Clearly, Travel Companies, when defining their future, must try to [...]
e-News nº 12 del Año 8 / Year 8, n.12
Temas en este eNews Air Canada: Gift of Home for the Holidays Iberia: Un pasajero inesperado a bordo Munich Airport [...]
noviembre 2014
e-News nº 11 del Año 8 / Year 8, n.11
Temas en este eNews Imitation Can Sometimes Beat Innovation Mothers Need Some Time Away from Social Media Social Sharing in [...]
octubre 2014
Free WiFi Tops Business Travelers’ List of Hotel Must-Haves
Skift + American Express asked them— in an online survey — what hotel amenities they look for while on the [...]
e-News nº 10 del Año 8 / Year 8, n.10
Temas en este eNews Shifting marketing dollars from television to online advertising pay off World Travel Market 2014 Industry Report [...]
septiembre 2014
Best Practices to Make the Most of Social and Mobile
There is much (and growing) research that tells us about the critical role Social + Mobile, a.k.a. SoMo, plays in [...]
e-News nº 9 del Año 9 / Year 9, n.9
Temas en este eNews Is Social a Big Help to Ecommerce? Mobile Travel Sales in U.S. Forecast to Reach One [...]
What about the Network Effect in Travel Companies
Dennis Schaal, from Skift, explains that claims of an unyielding network effect are often so much hot air such [...]
agosto 2014
What Consumers Do Before Booking Online and What It Means
To better understand the consumers' thought processes before booking online travel, Yahoo! Search Marketing partnered with Compete Inc. to observe [...]
Future of Travel in Asia
The travel industry in Asia is not too well known in Europe, especially in the south, though it is the [...]
How Mobile is changing business in 2014
While desktops will likely remain the primary method of Internet use for most users in 2014 in first world countries, [...]
e-News nº 8 del Año 8 / Year 8, n.8
Temas en este eNews Why Community-Driven Companies Will Always Win Maximizing Upsells Through Personalization Future of Travel in Asia How [...]
julio 2014
People are the name of the game
Most people understand that to be successful, they need to network. But actually going out and doing it is another [...]
Traveller´s Social Sharing Habits
A new TripAdvisor social media travel survey of more than 1,700 U.S. respondents reveals a strong correlation between social media [...]
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