Recent posts
enero 2017
The Real Price of Cheap Talk
We’ve all had the experience of searching online for a product and then being pelted with advertisements for that product [...]
IoT is the next big thing
The Internet of Things (IoT) is disrupting businesses, governments, and consumers and transforming how they interact with the world. Companies [...]
Travel marketing is more frustrating than ever
Digital marketing is a great way to burn lots of cash, now more so than ever. As Matthew Barker, head [...]
How technology is shaping business traveler behavior
Many business travelers’ preferences are shifting as a result of new technology solutions and ridesharing services are one of many [...]
Are Consumers Turned Off by Too Many Choices? Not Yet.
For well over a decade, researchers in consumer behavior have debated whether the ever-expanding array of goods creates “choice overload” [...]
Carnival Corp. Wants Wearable Tech to Elevate the Cruise Experience
As Hannah Sampson writes, The Walt Disney Company changed the vacation game with its MagicBand technology that gave visitors control [...]
Airbnb Is Becoming an Even Bigger Threat to Hotels
As Deanne Ting syas, while the hotel industry has said Airbnb isn’t as big a threat to their business as [...]
diciembre 2016
Key Performance Indicators to Track on a Website
As Riley Edmunds explains, our website is up and running, your analytics are hooked in, and you’re delivering fresh content [...]
Principales tendencias para 2017 en el sector turístico
Una intensa semana en Los Ángeles, asistiendo a la Conferencia de Phocuswright, la más importante del mundo dedicada a Travel [...]
octubre 2016
How page one on Google has changed for travel brands
Kevin May explains that there are many in the travel industry who look back fondly on the Glory Days of [...]
How hoteliers are meeting the challenges of the ‘Mobile First’ world
The challenges and opportunities the industry faces in serving the world’s 2.6 billion smartphone users are the subject of a [...]
Customers who book through OTAs – facts, trends and some surprises
Drew Bowering, Director of Market Management for Australia at Expedia’s Lodging Partner Services team, explains that understanding how travellers behave [...]
The disruptive factors likely to reshape travel distribution
At the same time, industry and consumer pressures will generate more complexity in both content and technology. As consumers begin [...]
How Airbnb Uses Data Science to Improve Their Product and Marketing
Riley Newman, former head of data science at Airbnb, explains that the company looks at data as the voice of [...]
Holiday shopping habits from over 7,000 smartphone consumers
The holidays are the biggest shopping season of the year, and retailers are scrambling to capitalize on eager shoppers. But with [...]
Online Travel Founders Talk Game-Changing Deals, Big Upcoming Trends
Moral of the story about the early years of online travel? Not to over-simplify, but be prepared to take risks, [...]
US Mobile Time and Activities StatPack
The eMarketer US Mobile Time and Activities StatPack contains charts, key stats, trends and forecasts that you can keep at your [...]
julio 2016
Mobile travel researchers not yet always bookers
Consumers are using smartphones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to [...]
Mobile Travel, an ongoing challenge
Even back in pre-historic days (or at least pre-iPhone), travel industry companies like Zagat, Hilton and Amtrak used platforms like [...]
Secrets of online marketplaces
I have always stated that one of the worst mistakes of the travel industry is not to understand that basically is part [...]
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