Now Google Maps' users can build bucket lists of places they’ve visited or plan to visit and share these lists with friends. Users benefit by learning about interesting new destinations from each other and Google benefits – as always – by gathering more data about our preferences. This is further proof of Google's self-confessed move [...]
Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to engage and win them over. [...]
While total retail sales are growing at a trepid rate in the US, the outlook for digital commerce, including mobile, is vastly different. Far more sales are influenced today by digital shopping, driven by the exceptional performance of Amazon.com and increased consumer spending via mobile devices. eMarketer has created this infographic Snapshot of the US [...]
This is a truly exciting yet challenging time for consumer-facing brands in travel. The breakneck pace of disruption in mobile computing, social media, digital content creation and content delivery has completely altered the way consumers shop for, book, share and ultimately experience travel. Instant access to product information and reviews via user generated content (UGS) [...]
Here are five takeaways to understand how hotels are being designed in a way that could become a travel moment shared by guests on Instagram: Consider the guest journey; Create residential and/or relatable moments; Provide unexpected experiences; Make F&B creative; and Think about the environment.
EXCELTUR ha hecho público el Barómetro de Rentabilidad de los 105 destinos turísticos españoles más relevantes, que contiene el balance del conjunto del año 2016, con los datos sobre los niveles de rentabilidad socieconómica generada por el sector turístico en los principales destinos urbanos y vacacionales españoles durante el conjunto de 2016, aproximados a partir [...]
The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base. It seems Facebook is testing a redesigned surface on city Pages that showcases information about your [...]
In this report, Hitwise details key shifts and trends in online behaviour across the travel & tourism industry, and provide tactics for digital marketers to act on these findings. Hitwise focuses on the following groups: airlines, hoteliers, online travelagents (OTAs) and aggregators, and detail how these players can get more out of their online data [...]
As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this position paper, Everymundo and Skift consider how performance marketing, search-engine optimization, and renewed attention to content can drive direct-channel conversions — sparing airlines steep third-party commissions and fees while growing loyalty and market [...]
There are a dizzying number of types and sources of customer data, and this is what makes understanding the current data landscape so important. For retention marketing in particular, it is the valuable first-party data that makes it a powerful addition to any online omnichannel strategy. Data is categorized as one of the following: first [...]